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Consumer & Market Insights Specialist – Commercial Performance (250k)

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Company Details
Industry: Consulting
Description: Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effectiveness of our client, by developing solutions that build the internal capacities and capabilities. Our Vision To become an integrated Centre of Excellence in Management Advisory, Training and Organizational Development within Eastern and Central Africa.
Job Description

Responsibilities

  • Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning.
  • Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics.
  • Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights.
  • Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations.
  • Identify and leverage shopping and basket insights to drive penetration and growth.
  • Collaborate with global insights and analytics teams to bring best practices into local execution.

Requirements

  • Bachelor’s degree in business, economics, or marketing.
  • 3+ years of experience in analytics, consumer insights, customer development, or finance.
  • Strong analytical skills with confidence in working with data and numbers.
  • Business acumen and organisational awareness.
  • Ability to interpret data and craft compelling stories that influence stakeholders.
  • Creative problem-solving and resilience in managing priorities independently.
  • Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation.
  • Proficiency in Excel, BI platforms, and data visualisation tools.
  • Experience with forecasting, elasticity modelling, and research analytics methodologies.
  • Strong communication and stakeholder management skills.
  • Passion for high performance and accountability for results.
  • Personal mastery, resilience, and wellbeing focus.
  • Consumer-centric mindset, always seeking better ways to serve.
  • Purpose-driven leadership with humility and service orientation.
  • Agility to learn, unlearn, and adapt in a fast-changing environment.

Send your updated CV by 6th May 2026. Indicate the job title.

Salary: KES Not specified
Otherpay: Benefits
Education: Diploma
Employment Type: Full Time
Contact Information

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