Commercial Manager

Company Details
Industry: Farming
Description: In 1958, after its incorporation, the company started an enterprise to produce commercial Sunflower for the European bird feed market to sustain its financial needs. In 1963 the company introduced hybrid seed maize production following the release of the first hybrids by the government Research cent… In 1958, after its incorporation, the company started an enterprise to produce commercial Sunflower for the European bird feed market to sustain its financial needs. In 1963 the company introduced hybrid seed maize production following the release of the first hybrids by the government Research centre in Kitale. Seed wheat was added to the seed program in 1971 to provide certified seed to farmers who previously depended on low quality farm saved seeds. Later in 1979 the company acquired Simpson and White law, a company trading in horticultural seeds, and introduced the brand name "Simlaw Seeds”, which has since distinguished itself as a leading brand in the market. In 2002 Simlaw Seeds was registered as a limited liability company and a subsidiary of Kenya Seed Company Ltd. Its core business is selling and marketing of high quality horticultural seeds, pesticides and fertilizers in the East African region. In the same year Kenya seed incorporated Kibo and Mt. Elgon seed Companies in Tanzania and Uganda respectively as an expansion strategy into the Eastern Africa market. Kenya Seed Company was certified in 2007 by Kenya Bureau of Standards on ISO 9001:2008 as a Company whose products and services consistently meet customer, statutory and regulatory requirements. View more View less
Job Details
Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Undisclosed
Other Pay: Benefits
Job Category: Sales & Marketing
Job Description

KEY RESPONSIBILITIES

  • Lead and manage sales operations to achieve budgeted revenue, volume, and profitability targets
  • Develop and execute effective sales strategies, selling cycles, and go-to-market plans
  • Plan and implement integrated marketing initiatives, including advertising and PR
  • Build and manage strong customer and partner relationships, including farmers, distributors, and agencies Identify new market opportunities, including export markets, and drive expansion strategies Monitor competitor activity, pricing, and market trends to inform business decisions Oversee forecasting, budgeting, and financial performance of the commercial function Own and drive brand performance, market share growth, and competitive positioning Lead and develop cross-functional teams to deliver high performance

KEY COMPETENCIES AND TRAITS

  • Strong Business Acumen - Deep understanding of partner profitability models
  • Channel Expertise - Solid grasp of channel dynamics including incentives, burn-rate and relationship management
  • Sales Leadership - Proven ability to deliver results in unpredictable and competitive environments
  • Marketing Capability - Creative, adaptable, and able to work cross-functionally
  • Commercial Expertise - Excellent negotiation, communication, and sales enablement skills
  • People Leadership - Experience managing teams, including remote staff

MINIMUM REQUIREMENTS

  • Bachelor's degree in Sales, Marketing, or related field Membership with a relevant professional body
  • Postgraduate qualification will be an added advantage

REQUIREMENTS

  • Minimum of 10 years' experience in Commercial
  • At least 4 years at a senior management level
  • Prior experience in FMCG is essential
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