Commercial Lead

Commercial Lead – Agricultural Value Chain Dealer

Location: Limuru, Kenya

Position Overview

We are seeking an experienced and results-driven Commercial Lead to join our client, a leading agricultural value chain dealer based in Limuru. As the commercial head of the business, you will be responsible for driving revenue growth by developing and executing commercial strategies, expanding the customer base, building strategic partnerships, managing key client relationships, and ensuring sustainable business growth. You will work closely with the Operations, Technology, Finance, and Sourcing teams to deliver exceptional value to customers across the agricultural value chain.

Key Responsibilities

Commercial Strategy

• Develop and implement the Company’s commercial strategy aligned with business objectives.
• Identify new market opportunities and revenue streams.
• Monitor market trends, customer needs, and competitor activities.

Business Development

• Generate new business opportunities across the agricultural value chain.
• Acquire and onboard buyers, suppliers, farmers, cooperatives, and institutional clients.
• Develop proposals, negotiate contracts, and close commercial deals.

Sales Management

• Develop and achieve annual and quarterly sales targets.
• Manage the sales pipeline and monitor conversion rates.
• Lead and coach the commercial team to achieve performance targets.

Customer Relationship Management

• Build and maintain strong relationships with key customers and strategic partners.
• Ensure high customer satisfaction and retention.
• Address customer concerns and identify opportunities for account growth.

Partnerships

• Establish partnerships with financial institutions, development partners, agribusinesses, cooperatives, and government agencies.
• Negotiate mutually beneficial commercial agreements.
• Identify strategic collaborations that expand the Company’s market reach.

Revenue Growth

• Drive revenue and profitability across all products and services.
• Monitor pricing strategies and commercial performance.
• Recommend initiatives that improve customer acquisition and retention.

Market Intelligence

• Conduct market research and competitor analysis.
• Provide commercial insights to support product development and strategic decision-making.
• Identify emerging trends in digital agriculture and agri-financing.

Team Leadership

• Lead, mentor, and develop the commercial team (including Business Development Officers, Key Account Managers, Sales Representatives, and Customer Success Team where applicable).
• Set clear performance objectives and conduct regular performance reviews.
• Foster a high-performance, customer-focused culture.

Reporting

• Prepare weekly and monthly commercial performance reports.
• Track sales performance against targets.
• Present commercial updates and recommendations to the CEO.

Qualifications & Experience

Education

• Bachelor’s Degree in Business Administration, Commerce, Marketing, Agribusiness, Economics, or a related field.
• A Master’s degree is an added advantage.
• Professional qualifications in Sales, Marketing, or Business Development are an added advantage.

Experience

• Minimum of 7 years of experience in commercial, sales, business development, or strategic partnerships.
• At least 3 years in a senior leadership role.
• Experience in agribusiness, agricultural technology (AgTech), digital marketplaces, financial services, or e-commerce is highly desirable.
• Proven track record of achieving revenue growth and leading high-performing commercial teams.

Why Join?

This is an exciting opportunity to take the commercial lead for a dynamic agricultural value chain dealer. You will have the chance to shape strategy, build lasting partnerships, and directly impact the growth of the company while contributing to the agricultural sector’s development.