Commercial Manager

Role Overview

This position leads commercial growth for a diversified agricultural business, focusing on honey, herbs, and related value-added products. Day to day, the role blends hands-on market development with strategic planning: identifying new buyers and regions, tracking sales performance against targets, and turning customer insights into actionable product and pricing decisions. Your work directly shapes the company's revenue trajectory and helps expand its footprint in horticulture and beekeeping markets.

Key Responsibilities

• Craft and execute sales plans that grow revenue across the full agricultural product range, with particular emphasis on honey, herbs, and processed value-added goods.
• Prospect and qualify new business opportunities across untapped markets, customer segments, and distribution channels.
• Monitor weekly and monthly sales data, compare results against commercial targets, and adjust tactics to close performance gaps.
• Maintain a healthy sales pipeline, track deal progress, and support regional expansion efforts with data-backed forecasts.
• Design marketing campaigns and promotional activities that raise visibility for honey, herb, and specialty agricultural products among target buyers.
• Study market conditions, including customer demand, competitor moves, pricing shifts, and emerging category trends, to inform commercial decisions.
• Spot opportunities for new product development, line extensions, and value addition that align with customer needs and operational capacity.
• Nurture long-term relationships with key accounts, handle enquiries professionally, and use feedback to improve service and product fit.
• Prepare clear sales performance reports with practical recommendations for management, and contribute to broader commercial strategy discussions.

Requirements & Qualifications

• Bachelor's degree in Marketing, Agribusiness, or a closely related discipline.
• At least 7 years of progressive professional experience, including a minimum of 5 years specifically in agriculture, with hands-on exposure to horticulture or beekeeping operations.
• Demonstrated success in commercial agriculture settings, encompassing sales, marketing, account management, and revenue growth responsibilities.
• Strong business acumen with a proven ability to identify and develop new markets and partnerships.
• Excellent communication and negotiation skills, paired with a customer-first approach to relationship management.
• Solid analytical and problem-solving capabilities, comfortable working with sales data and market research.
• Self-directed work style with the drive to deliver measurable results in a growing, evolving organization.
• Strategic thinking, leadership presence, and a collaborative, results-oriented mindset.