Key Responsibilities:
- Identify, source, and recruit new clients interested in logbook loans.
- Market and sell logbook loan products to individuals and SMEs.
- Explain loan terms, interest rates, repayment schedules, and conditions clearly to clients.
- Conduct preliminary client assessments and collect required documentation.
- Build and maintain strong client relationships to encourage repeat business and referrals.
- Follow up on prospective clients and convert leads into approved loans.
- Ensure proper KYC documentation and compliance with internal policies.
- Monitor client repayments and follow up on overdue accounts in coordination with the collections team.
- Achieve monthly sales and portfolio growth targets.
- Maintain accurate records of client interactions and pipeline.
- Provide market intelligence and competitor feedback to management.
- Participate in marketing campaigns, activations, and field visits.
- Ensure excellent customer service before, during, and after loan disbursement.
Key Performance Indicators (KPIs):
- Number of new logbook loans booked.
- Loan portfolio growth.
- Portfolio at Risk (PAR) within acceptable limits.
- Client retention and repeat business rate.
- Revenue generation targets.
Minimum Qualifications & Experience:
- Diploma or Degree in Business Administration, Marketing, Finance, or related field.
- At least 1–3 years’ experience in microfinance or logbook loan sales.
- Strong negotiation and persuasion skills.
- Excellent communication and relationship management skills.
- Ability to work under pressure and meet targets.
- Knowledge of microfinance regulations and lending procedures.
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