Business Development Executive

Company Details
Industry: Consulting
Description: CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Job Details
Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Undisclosed
Other Pay: Benefits
Job Category: Sales & Marketing
Job Description

Duties and Responsibilities

  • Client Acquisition & Outreach
  • Identify and pursue new business opportunities in target sectors (corporates, NGOs, universities, government).
  • Conduct market research to map potential clients and decision-makers.
  • Develop and execute outreach campaigns aligned with the Client’s brand kit and sector-specific strategies.
  • Sales Process Management
  • Present the client’s service offerings (consulting, branding, LMS partnerships, property management, etc.) in persuasive, client-facing formats.
  • Prepare proposals, pitch decks, and quotations tailored to client needs.
  • Negotiate contracts and close deals while ensuring compliance with company policies.
  • Relationship Building
  • Maintain strong, long-term relationships with clients through regular check-ins and value-add communication.
  • Act as the liaison between clients and the consulting/branding teams to ensure smooth delivery.
  • Gather client feedback and relay insights to improve service offerings.
  • Revenue Growth & Reporting
  • Achieve monthly and quarterly sales targets set by management.
  • Track pipeline progress using CRM tools and report on conversion metrics.
  • Provide accurate forecasts and contribute to strategic planning.
  • Brand & Market Representation
  • Represent the Client at industry events, conferences, and networking forums.
  • Uphold the Clients brand identity in all communications and presentations.
  • Support marketing initiatives by aligning sales messaging with brand campaigns.

Qualifications and Experience

  • Bachelor’s degree in Marketing or a Business-related field from a recognized institution.
  • Strong communication and presentation skills.
  • Strong knowledge of professional services sales processes – HR services preferred.
  • Minimum of two (2) years’ experience in sales.
  • Proven track record of achieving sales targets and driving business growth.
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