Business Development Associate (BDA)
Posted:
Company Details
Name:Pezesha
Industry:
Information Technology and Services
Website:
https://pezesha.com/
Description:
Pezesha, has created a holistic financial marketplace for MSMEs. By offering lending, financial education, and debt counselling to borrowers, plus a proprietary credit scoring system to vet MSMEs without a credit history, derisking lending to SMEs. Lower Risks bring commercial banks and capital prov…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Administration
Job Description
- The Business Development Associate (BDA) will be responsible for driving topline revenue growth through the positioning and sale of Patascore products.
- This role combines sales execution, digital marketing, events coordination, and market research, translating commercial activities into sustainable revenue growth. You will work closely with Product, Data, and Commercial teams to deliver value-driven solutions to partners.
Patascore solutions include:
- Alternative credit scoring
- Elimiza
- Loan Management as a Service (LMS)
- Decisioning and underwriting solutions
- These products serve both financial institutions and broader ecosystem partners.
Key Responsibilities
Business Development & Revenue Growth
- Drive lead generation, partner acquisition, and onboarding across target markets.
- Execute quarterly commercial strategies and consistently meet or exceed sales targets.
- Own the full sales lifecycle: prospecting, pitching, negotiation, onboarding, integration, and post-launch tracking.
- Build and manage a strong, data-driven sales pipeline using CRM tools.
Partner & Account Management
- Develop and maintain strong relationships with key decision-makers (e.g., Risk Officers, Product Heads).
- Drive retention and revenue growth within existing accounts through upselling and optimization.
- Ensure high partner satisfaction, product adoption, and long-term engagement.
Product Knowledge & Market Engagement
- Build deep expertise across all Patascore products to support effective positioning and cross-selling.
- Lead and support product demos, client presentations, and stakeholder engagements.
- Represent Patascore at industry events, forums, and networking opportunities.
- Conduct market research and competitor analysis to inform strategy, pricing, and product development.
Cross-Functional Collaboration
- Collaborate closely with Product, Data Science, Operations, and Marketing teams to deliver tailored partner solutions.
- Provide structured feedback from clients to inform product roadmap and enhancements.
Required Qualifications & Skills
Experience & Education
- Minimum 3 years’ experience in Business Development, Sales, or Partnerships within fintech, credit, or financial services.
- Bachelor’s degree in Business, Finance, Economics, or a related field.
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