Business Development and Marketing Officer
Posted:
Company Details
Name:Ciala Hospital
Industry:
Hospital & Health Care
Website:
https://cialahospital.com/
Description:
At Ciala Hospital, we are committed to providing exceptional healthcare services to our patients with compassion, expertise, and the latest medical advancements. With a team of dedicated professionals and state-of-the-art facilities, we strive to be a leading healthcare provider in our community.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Kisumu County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
Qualifications & Requirements
Applicants must meet the following requirements:
- Diploma or Degree in Sales & Marketing, Business Administration, Communication, or any other relevant business-related field
- Minimum of three (3) years’ experience in a similar role within a busy Level 4 hospital or healthcare institution
- Strong knowledge of Kisumu and surrounding regions, including community networks and corporate landscape
- Proven ability in healthcare marketing, patient acquisition, and business development
- Strong understanding of hospital services positioning and competitive healthcare marketing strategies
- Excellent communication, negotiation, and stakeholder engagement skills
- Ability to develop and execute effective marketing and outreach campaigns
- Experience in managing partnerships with corporates, insurers, NGOs, and community groups will be an added advantage
- Proficiency in digital marketing and social media engagement will be an added advantage
- High level of professionalism, creativity, and result-oriented mindset
- Ability to work independently and deliver measurable growth outcomes
Key Responsibilities
The successful candidate will be expected to:
- Develop and implement business development and marketing strategies to drive patient volume growth
- Build and maintain strong relationships with corporates, insurers, referral partners, and community stakeholders
- Promote hospital services including outpatient, inpatient, maternity, theatre, diagnostics, and specialized clinics
- Conduct market research and competitor analysis to identify growth opportunities
- Plan and execute outreach programs, health campaigns, and community engagement activities
- Strengthen hospital brand visibility across Kisumu and surrounding regions
- Manage hospital marketing communications, including digital platforms and promotional materials
- Support patient acquisition initiatives and conversion of leads into service utilization
- Track, analyze, and report on marketing performance and business development outcomes
- Collaborate with internal departments to align service delivery with market needs
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Contact Information
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