Company Details
Industry:
Consulting
Description:
CDL was founded in early 2003 by its current Managing Director, Lucy Mmari, who built the company after spending 14 years honing her human resources expertise at a well-established logistics firm.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Kiambu, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Description
Key Responsibilities
- Category Strategy & Planning
- Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets.
- Identify consumer, channel, and innovation opportunities (e.g. hygiene trends, wellness, affordability, pack-price architecture).
- Translate consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives.
- Brand Management & Communication
- Lead brand positioning and communication for Diaper Category and emerging brands.
- Develop and execute ATL, BTL, and digital campaigns that build awareness, trial, and preference.
- Ensure consistent brand storytelling across packaging, advertising, and point-of-sale materials.
- Trade & Channel Activation
- Design and implement trade marketing and in-store activation plans in partnership with Sales and RTM teams.
- Work with distributors to ensure visibility, availability, and execution excellence at launch and scale-up stages.
- Measure and continuously improve activation ROI and trade spend effectiveness.
- Innovation & Portfolio Development
- Lead and support NPD initiatives from concept validation to launch execution and post-launch performance reviews.
- Partner closely with R&D, Supply Chain, Quality, Finance, and Sales to ensure feasibility, readiness, and speed-to-market.
- Identify whitespace opportunities for portfolio expansion and line extensions within Personal Care.
- Data & Performance Management
- Track brand health, category share, pricing, and volume KPIs using dashboards and market data.
- Use insights to guide portfolio prioritisation, pricing decisions, and marketing investment.
- Prepare category performance reports and business reviews for CRT and senior leadership.
Ideal Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, or a related field
- CIM, MBA, or equivalent professional qualification preferred
- 5–8 years’ experience in FMCG marketing, with at least 3 years in brand or category management within the Hygiene and Personal Care segment.
- Proven end-to-end experience in new product development and successful product launches
- Solid understanding of General Trade and Modern Trade dynamics in Kenya and the wider region
- Experience working with well-known brands in Kenya; exposure to the diaper category is an added advantage
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