B2B Sales Executive

Role Overview

This role focuses on driving revenue growth by securing new corporate clients and nurturing existing relationships within the B2B space. Day to day, you will manage a full-cycle sales process—from lead generation and qualification through negotiation and close—with particular emphasis on selling advertising and digital solutions to companies in finance, insurance, and related sectors. Success here directly contributes to the company’s market expansion and recurring revenue, making your ability to build trusted partnerships and exceed targets essential.

Key Responsibilities

• Identify and prospect new B2B clients, particularly within fintech, insurance, microfinance, call centres, and advertising agencies.
• Manage end-to-end sales cycles independently: source leads, conduct presentations, handle objections, negotiate terms, and close deals.
• Develop and maintain long-term relationships with assigned corporate accounts through regular check-ins, business reviews, and strategic account planning.
• Consistently meet or exceed quarterly and annual sales quotas by managing a balanced pipeline of new and existing business opportunities.
• Uncover upsell and cross-sell opportunities for additional advertising products, digital services, and value-added solutions within your client portfolio.
• Track all sales activities, pipeline stages, and client interactions diligently using the company’s CRM system to ensure data accuracy and forecast reliability.
• Collaborate with internal teams (marketing, product, delivery) to tailor proposals and ensure seamless onboarding for new clients.
• Provide market feedback on competitor offerings, customer needs, and emerging trends to help shape sales strategies and product positioning.

Requirements & Qualifications

• 2–3 years of proven B2B sales experience, with a demonstrable track record of achieving revenue targets and closing deals.
• Mandatory industry background in at least one of the following: fintech, insurance, microfinance, call centres, or advertising agencies.
• Excellent communication, presentation, and negotiation skills—able to build credibility with C-level decision makers and tailor value propositions.
• Strong relationship management and customer service orientation, with a focus on retention and long-term account growth.
• Proven ability to manage a structured sales pipeline from prospecting to close, using CRM tools (e.g., Salesforce, HubSpot, or similar) consistently.
• Digital marketing experience (e.g., programmatic advertising, social media solutions, or SEO/SEM) is considered an added advantage.