B2B Sales Executive

B2B Sales Executive

Direct Line Reporting: Sales Director
Industry Sector: Manufacturing / Sales
Gross Salary Structure: 60-80K plus incentives
Location: Nairobi

Job Summary

We are seeking a highly aggressive, relationship-focused B2B Sales Executive to spearhead corporate account acquisition and commercial network growth for our homecare manufacturing division. Your primary objective is to penetrate high-volume institutional buyers, retail chains, hospitality networks, hardware outlets, and cleaning corporations with our premium product portfolios. This position bridges independent field prospecting with strategic account preservation; you will steer the entire merchant path from early lead scoring and live product demonstrations to final contract alignment and bulk delivery coordination. The role calls for a structured, target-driven business development professional who can navigate enterprise procurement pipelines comfortably and consistently beat monthly revenue quotas.

Scope of Responsibilities

Corporate Business Development

• Systematically map and convert high-potential commercial prospects across hospitality networks, medical facilities, educational centers, and regional hardware clusters.
• Secure cold appointments, execute persuasive corporate pitches, and perform clear product utility demonstrations to purchasing directors.
• Establish a robust, rolling lead engine utilizing field mapping, targeted networking circles, corporate directories, and reference networks.
• Drive brand introduction campaigns across expanding regional trade sectors to capture wholesale supply portfolios.

Key Account Management

• Onboard and cultivate deep commercial ties with institutional buyers, maintaining a clear delivery track and short restock turnaround windows.
• Conduct periodic on-site check-ins with active corporate buyers to discover cross-selling avenues for new plastic container frameworks or brush lines.
• Interface closely with factory logistics and credit compliance departments to guarantee zero friction in order processing and delivery timelines.
• Act as the lead resolution contact for account inquiries, managing service discrepancies transparently to guard buyer retention scores.

Sales Strategy & Pipeline Execution

• Own and beat set weekly volume milestones, quarterly revenue projections, and annual company growth expectations.
• Formulate precise, detailed commercial quotations, structured business proposals, and competitive corporate tender submissions.
• Negotiate pricing adjustments, wholesale batch discounts, and supply contract configurations within approved factory parameters.
• Keep clean, updated digital files of all client communications, pipeline stages, and transaction histories within the corporate CRM platform.

Territory Intelligence & Metrics

• Audit competitor product structures, discount metrics, and market entry schemes to keep corporate offerings highly competitive.
• Log deep merchant feedback notes regarding product tolerances and market expectations to guide internal product development teams.
• Prepare comprehensive weekly activity indices, accurate monthly pipeline projections, and key performance indicator (KPI) scorecards for director evaluation.
• Design efficient weekly physical route frameworks to maximize face-to-face commercial client contact and minimize travel downtime.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Diploma or Bachelor’s Degree in Business Administration, Marketing, Sales Management, Commerce, or a closely matching corporate track.
• Professional Longevity: Minimum of 2 to 5 years of progressive, verified performance operating within a dedicated B2B sales position.
• Sector Familiarity: Prior experience selling fast-moving consumer goods (FMCG), plastic commodities, cleaning apparatus, or hardware components is highly preferred.
• Digital Literacy: Practical competency running modern CRM tools paired with high proficiency across core Microsoft Office programs (Excel, Word, PowerPoint).

Commercial Competencies

• Negotiation Acumen: Elite conversational flexibility with a proven track record of breaking through institutional procurement barriers and closing bulk orders.
• Analytical Thinking: Clean capacity to break down sales transaction data, deduce regional buying patterns, and forecast volume metrics accurately.
• Self-Directed Motivation: High-energy operational style focused on independent lead pursuit, territorial navigation, and deadline tracking.

Perks & Environment

• Uncapped Earning Potential: Supplement your competitive base salary structure through an aggressive, performance-linked sales incentive model.
• Strategic Market Impact: Manage major commercial avenues for a fundamental homecare manufacturer, directing product placement across elite national brands.
• Career Velocity: Fast-track your path toward Senior Account Leadership, Territory Sales Management, and Corporate Channel Planning roles.

Way to Apply

Please email your CV to [email protected], explicitly quoting the position title in your email subject line before the deadline on Friday, 10th July 2026.