Field Sales Representative

Role Overview

This is a boots-on-the-ground field role where you will be the face of a premium bakery brand across retail and institutional accounts in Mlolongo, Machakos. Your daily mission is to grow territory revenue by opening new trade accounts, servicing existing stockists, and ensuring consistent product availability on shelves. The role matters because it directly drives market share for a fast-moving consumer goods company that competes on freshness, relationship management, and disciplined route execution.

Key Responsibilities

• Plan and follow fixed daily routes to visit retail shops, supermarkets, hotels, and institutions; actively scout for new prospects along the way.
• Present the full bakery product line to store owners and buyers, negotiate initial orders, and set up new accounts with agreed credit terms.
• Organise small-scale product tastings and in-store promotions to generate consumer trial and boost repeat purchases.
• Collect accurate stock orders from each stop and submit them on time to ensure next-day delivery schedules are met.
• Monitor how quickly products move at each outlet and advise store managers on when to reorder to avoid empty shelves.
• Follow up on credit accounts to collect payments within the agreed cycle; reconcile any invoice discrepancies with the finance team.
• Inspect shelf displays and apply first-in-first-out rotation to keep products fresh; report any damaged stock or short deliveries immediately.
• Track competitor pricing, promotions, and new product launches in your territory, then feed that intelligence back to the sales manager.

Requirements & Qualifications

• At least a certificate, diploma, or degree in Sales, Marketing, Business Administration, or a closely related field.
• Minimum of two years of field sales experience within the FMCG industry; experience in bakery, dairy, or fresh food distribution is a strong plus.
• Demonstrable history of meeting or beating monthly sales targets, route coverage goals, and revenue quotas.
• Comfortable with full-time outdoor work, including walking, using public transport or a personal vehicle, and spending the entire day visiting trade locations.
• Strong verbal persuasion and closing skills; able to handle price objections and negotiate shelf space effectively.
• Basic financial understanding of credit terms, invoice reconciliation, and cash collection procedures.
• Self-starter who can manage their own schedule, prioritise high-potential accounts, and operate without constant supervision.

What We Offer / Why Join

This role comes with a performance-based commission structure that rewards hitting volume and territory milestones. You will gain practical route management experience in the fast-growing bakery sector, building a wide network of retail relationships. High performers have a clear path to move into senior key account or regional sales management positions over time.