Alcohol Sales Representative

Role Overview

This field sales role focuses on expanding distribution and driving revenue for a premium alcoholic beverage portfolio along the Mombasa Road trade corridor in Nairobi. Day to day, you will visit bars, restaurants, hotels, supermarkets, and wholesalers to secure product placements, negotiate listings, and execute brand visibility campaigns. Your efforts directly influence market share growth and strengthen the company’s route-to-market within a competitive FMCG landscape.

Key Responsibilities

• Meet or exceed monthly, quarterly, and annual sales targets by increasing both numeric and weighted distribution across on-trade and off-trade channels.
• Plan and execute daily call routes to cover assigned outlets, convert non-buying accounts, and upsell volume-discount packages.
• Collaborate with regional distributors to ensure optimal inventory levels, timely stock rotation, and zero out-of-stock situations in key outlets.
• Negotiate listing terms, shelf-space allocations, and promotional placements with trade partners while adhering to approval limits.
• Conduct point-of-sale merchandising audits to maintain brand displays, cooling units, and visibility standards.
• Monitor credit exposure, enforce payment terms, and coordinate collections to keep receivables within agreed parameters.
• Gather competitive intelligence on pricing, promotions, and new product launches, then report actionable insights to management.
• Maintain accurate records of daily sales calls, weekly demand forecasts, and monthly territory performance summaries.

Requirements & Qualifications

• Diploma or Bachelor’s degree in Business, Sales, Marketing, or a related commercial field.
• At least three years of active sales experience in FMCG, preferably handling alcoholic beverages.
• Proven track record of consistently surpassing sales targets and channel quotas.
• Deep understanding of FMCG route-to-market models, trade channel dynamics, and distributor management.
• Strong familiarity with the Mombasa Road trade network and surrounding Nairobi areas; a valid driving license is an advantage.
• Excellent negotiation and presentation skills to influence trade buyers and close deals.
• High self-motivation, physical stamina, and resilience for demanding field visit schedules and trade activations.

What We Offer / Why Join

Take ownership of a key geographic sales zone along a major Nairobi commercial artery, directly impacting a growing beverage manufacturer’s market presence. This role provides a strong foundation in distributor management and channel execution, creating a clear pathway toward senior sales leadership positions. You will collaborate with experienced trade marketing, logistics, and production teams in a dynamic, high-energy FMCG environment.