Purpose for the Job
- To drive new Medical Insurance business growth while supporting growth across other Retail & SME product lines including Motor, Business Insurance, Professional Indemnity, Home Insurance, and other relevant products in line with the Retail & SME divisional strategy.
Duties and Responsiblities
- Generate new business in line with agreed individual targets.
- Identify, target, and build relationships with prospective clients to drive revenue growth.
- Develop and maintain a credible pipeline of prospective clients and growth strategies that achieve weekly, monthly, and annual targets.
- Clearly articulate value propositions to prospective clients.
- Identify, target, and penetrate niche markets while creating awareness of Medical Insurance and other Retail & SME insurance products.
- Prepare competitive proposals, quotations, presentations, and RFQs for prospective clients
- Develop business growth strategies to support revenue generation and portfolio expansion.
- Develop and sustain long-lasting relationships with customers to support retention and cross-selling opportunities.
- Create targeted sales and marketing plans, including activations within existing corporate clients, to drive retail business growth.
- Understand client needs and tailor insurance solutions to effectively address them.
- Participate in product development and creation of marketing collateral to support targeted value propositions.
- Develop and implement marketing campaign calendars in liaison with cross-functional marketing teams.
- Liaise with medical underwriters, carriers, and internal stakeholders to ensure timely delivery of quotations and client solutions.
- Provide weekly and monthly production, pipeline, and conversion reports including analysis of won and lost business opportunities.
Key Result Areas
- 100% achievement of individual new Medical Insurance business targets for Retail & SME.
- Growth of Medical Insurance business through cross-selling and support of other Retail & SME product lines.
- Increased pipeline conversion ratio through effective follow-up and business development initiatives.
- Timely preparation and submission of competitive quotations, proposals, and RFQs within agreed turnaround times.
Key Competencies
- Communication – Speaks clearly and persuasively.
- Systematic Reasoning – Recognises and clarifies problems.
- Product Knowledge – Fair knowledge and understanding of medical insurance products.
- Quality – Demonstrates accuracy and thoroughness.
- Customer Service – Responds promptly to customer needs
- Teamwork – Able to work in a team set up to achieve team commitments.
- Integrity – maintains an honest and professional approach in all dealings.
Knowledge And Skills Required
- At least 3 years of experience in insurance sales or business development.
- Knowledge and experience in Medical Insurance sales will be an added advantage.
- Strong organizational, analytical, and research skills.
- Excellent interpersonal, presentation, and communication skills.
- Flexibility and adaptability in a dynamic work environment.
- Healthy knowledge of IT solutions and systems.
- Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
- Ability to manage multiple tasks and meet tight deadlines.
- Strong attention to detail and organizational skills.
Professional and Academic Qualifications
- A Business related degree from a recognized university.
- Diploma in insurance (AIIK or ACII).
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