Field Marketer (2 Positions)

Field Marketer (2 Positions)

Direct Line Reporting: Territory Sales Manager

Industry Sector: Laboratory Equipment Supplies

Gross Salary Structure: Kshs. 18,000 + Commissions

Location: Embu

Role Overview

We are seeking two high-energy, performance-driven Field Marketers to spearhead our commercial outreach and brand presence within the regional medical infrastructure. Your primary objective is to execute aggressive field-level lead generation campaigns, introducing our comprehensive laboratory equipment lines to medical facilities and academic bodies. This position bridges active ground-level prospecting with high-touch relationship management; you will guide prospective accounts from initial laboratory door knocks and cold pitches through to structured product demonstrations and procurement shortlists. The role calls for an expressive, network-savvy professional who thrives on the road and can smoothly navigate institutional purchasing structures.

Areas of Accountability

Territory Prospecting & Market Development

• Promote the corporate scientific supply portfolio to new commercial accounts and existing institutional users across the region.
• Execute structured daily field visitation routes covering regional hospitals, diagnostic laboratories, medical clinics, research hubs, and universities.
• Discover, qualify, and cultivate high-potential sales leads, converting institutional inquiries into active business opportunities.
• Align daily field activities with broader corporate commercial strategies to surpass assigned monthly marketing quotas.

Institutional Alliances & Account Retention

• Cultivate and insulate deep, long-term working relationships with lab technicians, pathologists, medical researchers, and procurement officers.
• Act as the lead regional point of contact for customer inquiries, supplying detailed technical data on machinery capabilities and service terms.
• Execute methodical post-visit follow-up sequences to secure ongoing orders and uncover hidden equipment requirements.
• Channel authentic user feedback and site challenges directly back to management to guide supply adjustments.

Brand Visibility & Clinical Demonstrations

• Organize, coordinate, and lead technical equipment demonstrations, targeted marketing activations, and regional medical exhibitions.
• Deliver persuasive product presentations to hospital boards, technical committees, and administrative decision-makers.
• Circulate official brochures, promotional tools, and specifications sheets to elevate corporate brand footprint within the territory.

Market Intelligence & Activity Logging

• Monitor localized competitor behaviors, regional pricing shifts, and emerging equipment preferences across medical centers.
• Maintain accurate, up-to-date documentation logs reflecting daily hospital check-ins, qualified leads, and field conversion rates.
• Compile and present meticulous weekly field summaries and territory expansion assessments to executive leaders.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Diploma or Bachelor’s Degree in Marketing, Business Administration, or a complementary commercial discipline.
• Field Track Record: Minimum of 2 years of active experience operating within field marketing, medical sales, lab services, pharmaceuticals, or scientific supply networks.
• Target Audience Familiarity: Prior experience pitching to and securing accounts with medical laboratories, diagnostic clinics, or public/private healthcare hubs is highly preferred.
• Core Competencies: Strong grounding in field-level lead acquisition, cold outreach tactics, and face-to-face commercial presentations.

Tactical Skillsets

• Communication Politeness: Elite interpersonal articulation, with the capacity to explain technical product lines clearly to medical specialists and purchasing agents.
• Relationship Agility: Exceptional networking capabilities paired with a natural flair for building quick, trust-anchored corporate alliances.
• Operational Drive: Highly resilient, self-directed, and motivated by a target-linked commission structure.

What's in for You

• Target-Linked Commissions: Magnify your foundational baseline salary through a rewarding, performance-tied commission architecture.
• Specialized Niche Exposure: Build high-value commercial experience managing technical marketing pipelines within a steady, high-demand medical supply industry.
• Autonomy & Territory Growth: Take primary ownership of a critical geographic region, defining your own field paths and driving localized business growth.

Way to Apply

Please send your CV for the Field Marketer role. Ensure the exact job title and "Embu" are indicated in your email subject line.