Marketing Executive

Marketing Manager

Location & Reporting

Location: Nairobi, Kenya (Regional Scope: Kenya, Uganda, Tanzania & Zambia)
Direct Line Reporting: General Manager
Industry Sector: Marketing
Gross Salary Structure: Not Disclosed

Role Overview

We are seeking a visionary, highly structured regional Marketing Manager to take absolute custody of our brand architecture and drive commercial distinction across East and Southern Africa. Your primary objective is to manage the daily operations of the marketing division, steering in-house graphic design and content teams to ensure seamless brand consistency across Kenya, Uganda, Tanzania, and Zambia. This position bridges cross-border media asset management with analytical revenue enablement; you will direct operations from multi-country media buying and integrated marketing calendars through to structured campaign ROI evaluations and risk audits. The role calls for a target-focused leader holding a mandatory CIM Level 6 qualification who can smoothly translate market sentiment data into distinct, top-of-mind brand equity.

Areas of Accountability

Regional Brand Custody & Multi-Market Strategy

• Architect and implement localized marketing frameworks across four operating countries to maximize top-of-mind brand awareness, credibility, and product category distinction.
• Monitor cross-border brand sentiment and consumer trends continuously to identify market-specific commercial opportunities and mitigate public relations risks.
• Direct the production and geographic distribution of all physical and digital marketing collateral, ensuring absolute compliance with centralized brand books.
• Enforce total compliance with internal processing workflows and regional legal regulations to ensure complete risk mitigation.

Media Buying & Digital Ecosystem Oversight

• Strategize and execute multi-market media buying initiatives, negotiating contracts to guarantee maximum reach, cost efficiency, and alignment with critical corporate KPIs.
• Oversee comprehensive digital community management strategies across social platforms, protecting unified brand positioning and consumer trust.
• Maintain and execute integrated promotional calendars covering internal communications, external campaigns, localized PR activities, and targeted search engine optimization (SEO).
• Supervise all web properties, corporate intranets, and active digital touchpoints to align user experiences with overarching business growth milestones.

Team Leadership, Coaching & Upskilling

• Lead, mentor, and evaluate direct creative reports, including graphic designers and content production specialists, to establish a high-performance workspace.
• Identify functional skills gaps, deliver continuous on-the-job coaching, and establish clear succession planning structures within the department.
• Oversee the curation and maintenance of the evergreen marketing asset repository, including lead-generation tools, videos, operational blogs, and training playbooks.

Fiscal Optimization & Performance Analytics

• Manage cross-border marketing budgets across all four territories, deploying stringent cost-control measures to optimize resource utilization.
• Track, evaluate, and report on campaign performance indices to prove clear marketing return on investment (ROI) to executive directors.
• Compile and present segmented monthly performance dossiers, including Plan vs. Actual overviews, Google Business Profile analytics, web traffic metrics, and branded inventory stock reports.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Bachelor’s degree in Marketing, Business Administration, or a complementary commercial discipline from an accredited institution.
• Professional Credentials: Mandatory attainment of CIM Level 6 certification.
• Sector Longevity: Minimum of 3 years of progressive experience directly managing brands and executing marketing initiatives within a highly competitive, sales-driven environment.
• Geographic Scope: Proven capability or deep practical understanding of managing campaigns across diverse African markets (Kenya, Uganda, Tanzania, and Zambia).

Core Competencies

• Technical Acumen: Strong project management, creative writing, corporate pitching, and social media management skill sets, backed by intermediate-level Microsoft Excel data fluency.
• Commercial Drive: Highly customer-focused mindset with a sharp understanding of financial indicators, lead conversion paths, and multi-channel metrics.
• Interpersonal Influence: Polished communication skills with a natural capacity to persuade corporate stakeholders, negotiate media rates, and coach young creative talent.

Why Us

• International Footprint: Elevate your professional profile by managing a comprehensive marketing portfolio spanning four dynamic African economies.
• Strategic Autonomy: Enjoy the executive freedom to shape cross-border brand narratives, control multi-market media budgets, and introduce modern creative frameworks.
• Structured Professional Growth: Refine your corporate leadership capabilities inside an environment that values continuous professional training and rigorous technical marketing standards.

Way to Apply

Please send your CV for the Marketing Manager role. Ensure the exact job title is indicated in your email subject line.