Role Summary:
We are seeking a proactive Key Accounts Sales Supervisor to manage distributor relationships and assigned customer accounts in Nairobi. You will oversee distributor performance, conduct trade audits, manage merchandisers, and ensure product visibility and compliance with brand standards. This role requires analyzing sales trends, providing market insights, supporting marketing campaigns, and delivering results that meet or exceed sales targets. The ideal candidate is self-driven, highly organized, and skilled in building relationships with both distributors and customers to grow market share.

Key Responsibilities:

Distributor Management & Performance

• Build and maintain strong working relationships with distributors to drive sales growth

• Ensure sales targets are achieved across all product categories

• Monitor distributor compliance with pricing, promotions, and sales strategies

• Conduct regular performance reviews and support distributors in business plan execution

Sales Execution & Market Coverage

• Manage assigned customer accounts independently to ensure consistent sales growth

• Oversee timely order processing, delivery follow-ups, and stock replenishment

• Identify new business opportunities and track market trends to inform strategy

Trade Audits & Merchandising

• Conduct trade audits to prevent stockouts and ensure compliance with pricing and promotions

• Supervise merchandisers to maintain optimal product placement and shelf visibility

• Align merchandising activities with brand guidelines and promotional campaigns

Team Coordination & Third-Party Management

• Manage and coach merchandisers and third-party teams to achieve performance targets

• Monitor field team productivity and provide guidance for improvement

Reporting & Analysis

• Prepare regular sales and performance reports

• Track distributor and customer KPIs and provide actionable insights

• Evaluate trade activities and promotions to maximize ROI

Collaboration & Market Intelligence

• Work with marketing to plan and execute campaigns

• Provide feedback on competitor activity, market trends, and customer preferences

• Advise on emerging opportunities and risks requiring strategic adjustments

Key Requirements:

• Degree in Business Administration, Sales, Marketing, or related field

• Minimum 3 years of sales experience with a proven record of achieving targets

• Experience managing distributors and conducting trade audits

• Strong negotiation, communication, and relationship management skills

• Ability to manage multiple tasks and work independently or in a team

• Proficient in Microsoft Office and Excel

Perks and Benefits:

• Competitive salary package with performance incentives

• Leadership role in a dynamic FMCG environment

• Exposure to distributor management, merchandising, and market analysis

• Opportunities for professional growth and skill development