Visual Content Designer

Visual Content Designer

Direct Line Reporting: Company Directors

Industry Sector: Communication / Beverage Distribution

Gross Salary Structure: Kshs. 80,000

Location: Diani

Role Overview

We are seeking an imaginative, multimedia-proficient Visual Content Designer to serve as the creative engine of our marketing division. Your primary objective is to bridge the gap between technical graphic design and commercial storytelling, building compelling assets that capture both B2B trade partnerships and B2C consumer loyalty. This position balances hands-on field production with digital campaign styling; you will guide creative concepts from raw camera capture and short-form video editing through to print-ready point-of-sale layouts and on-brand copy assembly. The role calls for a proactive, deadline-responsive professional who can translate product histories and tasting profiles into engaging visual narratives within a flexible 6-day weekly structure.

Key Responsibilities

Print Logistics & POS Media Styling

• Architect and design high-impact print collaterals, including comprehensive product catalogs, price lists, brand brochures, and menu sheets.
• Conceptualize and distribute custom point-of-sale (POS) materials and event roll-ups to maximize store floor visibility for retail partners.
• Review all print-ready design files meticulously, adjusting bleed lines, layout specs, and color balances to match external vendor printing requirements.

Multimedia Production & Short-Form Video

• Direct end-to-end studio photography sessions and quick video runs (Reels, TikTok content) to highlight brand activations and product lines.
• Manage post-production workflows, executing color grading, audio editing, and pacing modifications inside Adobe Creative Cloud applications.
• Set up basic field lighting and handle camera rigs safely to maintain high-quality visual outputs during live events and tastings.

Integrated Copywriting & Narrative Adaptation

• Draft clear, punchy, and persuasive captions, newsletter headlines, and product text blocks to enrich active visual campaigns.
• Translate complex product data, regional histories, and beverage tasting descriptions into clear, appealing consumer narratives.
• Safeguard corporate visual guidelines across all commercial touchpoints, updating standard layouts to keep the brand identity modern.

Third-Party Coordination & Performance Tracking

• Serve as the main technical contact for external printing houses, design agencies, commercial photographers, and brand influencers.
• Build promotional graphics into standard email engines (Mailchimp, Klaviyo) and verify basic HTML/CSS asset formatting during publishing.
• Review social media performance metrics and campaign dashboards to continuously optimize asset designs for target audiences.

Qualifications & Skills Required

Minimum Entry Criteria

• Academic Foundation: Diploma or Degree in Graphic Design, Visual Communications, Marketing, Multimedia Arts, or a complementary field.
• Creative Longevity: Minimum of 3 years of verified experience operating as a visual or content designer, preferably handling consumer goods, FMCG, hospitality, or retail portfolios.
• Software Mastery: Expert command of Adobe Creative Cloud suites (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) alongside familiarity with modern layout interfaces like Figma or Sketch.
• Portfolio Proof: Provision of a professional design catalog highlighting diverse print designs, short-form digital videos, product photography, and written copy alignments.

Operational Attributes

• Artistic Balance: Superior typography skills, intuitive color coordination, and structural grid layout management capacities.
• Technical Versatility: Functional understanding of content management systems (WordPress), analytics dashboards, and basic paid-ad architectures (Meta Ads Manager).
• Workforce Flexibility: Highly organized, meticulous regarding detail checks, and capable of managing fluid hours across a 6-day weekly schedule.

Perks & Growth

• Creative Autonomy: Take complete creative ownership of an established beverage portfolio, shaping its lifestyle branding across coastal networks.
• Diversified Competence: Refine your combined technical skills in a fast-moving, multi-channel field that blends print design with video commerce.
• Scenic Work Base: Secure a stable, well-compensated creative appointment inside one of Kenya's premium commercial and hospitality hubs.

How to Apply

Please send your CV only, quoting the job title in the email subject (Visual Content Designer– Diani) on/ before 6th July 2026.