Social Media & Influencer Manager

Role Overview

This role is responsible for executing social media and influencer strategies across several client accounts, ensuring every post aligns with brand voice and campaign goals. Day to day, you will build content calendars, oversee publishing, engage with audiences, and manage influencer relationships from brief to post-campaign analysis. Your work directly supports client retention and growth by delivering measurable engagement and performance outcomes.

Key Responsibilities

• Create and maintain detailed content calendars for multiple clients, scheduling posts across relevant platforms with attention to timing and brand consistency.
• Coordinate with internal creative teams and freelance partners to brief and deliver copy, graphics, and video assets that match each campaign’s objectives.
• Identify, evaluate, and onboard influencers whose audience and style align with client brand values; negotiate terms and manage contracts as needed.
• Run influencer campaigns from initial outreach through content approval, publishing, and final reporting, keeping all stakeholders informed of progress.
• Maintain organized databases of influencer contacts and track relationship status across active campaigns for quick reference and future planning.
• Oversee community management efforts, responding to comments, messages, and mentions in a timely brand-appropriate manner, and flagging emerging trends or issues.
• Monitor social conversations around client brands, identifying opportunities for engagement or potential reputation risks and escalating when necessary.
• Track and report on key performance indicators for both organic and influencer content, providing clear insights and recommendations to optimize future activity.

Requirements & Qualifications

• 2–3 years of proven social media management experience within a marketing, advertising, or creative agency environment (mandatory).
• Demonstrated ability to handle multiple client accounts simultaneously without sacrificing quality or deadlines.
• Experience building and following content calendars and executing campaigns on major platforms (Instagram, TikTok, LinkedIn, X, Facebook).
• Hands-on influencer campaign management covering every stage: influencer scouting, outreach, briefing, content review, publishing coordination, and performance reporting.
• Strong copywriting skills, able to adapt tone and messaging across different brands and audiences.
• Analytical mindset with the ability to interpret social media data, draw actionable insights, and present findings clearly to clients and internal teams.
• Excellent project management and communication skills, comfortable liaising between creative, strategy, and account management departments.
• Able to work under pressure, prioritize tasks, and meet tight deadlines in a fast-paced agency environment.

What We Offer / Why Join

Competitive gross monthly salary of Ksh. 65,000 – 70,000. You will have the chance to work with diverse clients and shape their digital presence, while collaborating with experienced creative and strategy teams.