Social Media Executive

Role Overview

This position puts you at the heart of a fast-moving beauty manufacturer's digital presence, where you'll shape how the brand sounds, looks, and connects with audiences every day. You'll move between content creation, community management, and campaign support—turning social media insights into timely, on-brand moments that build loyalty and drive visibility. Your work will directly support influencer partnerships, PR events, and broader digital activations that keep the brand culturally relevant.

Key Responsibilities

• Develop and publish engaging social media content across TikTok, Meta platforms, and other channels, adapting tone and format to fit each audience.
• Build and nurture online communities by responding to comments, messages, and mentions in a way that reflects the brand's personality.
• Monitor emerging trends, hashtags, and cultural moments to identify real-time marketing opportunities and propose reactive content.
• Support influencer campaigns by coordinating content briefs, tracking deliverables, and helping maintain strong relationships with creators.
• Assist with PR events and digital activations, ensuring social media coverage aligns with broader marketing objectives.
• Track and report on social media performance using platform insights and basic data analysis, translating findings into actionable improvements.
• Collaborate with internal teams to ensure content is consistent with brand guidelines, product launches, and marketing calendars.

Requirements & Qualifications

• Bachelor's degree in Business, Digital Marketing, Medical Sciences, or a related field.
• Hands-on experience creating content for social media platforms, ideally within beauty, lifestyle, or consumer goods.
• Proficiency in Microsoft PowerPoint, Microsoft Excel, and Canva for content preparation, presentations, and reporting.
• Up-to-date knowledge of social media trends and platform best practices, particularly TikTok and Meta (Facebook, Instagram).
• Strong organizational skills with keen attention to detail, able to juggle multiple deadlines without losing quality.
• Proactive, self-starting attitude with a genuine eagerness to learn and take ownership of tasks.
• Entrepreneurial mindset—comfortable working in a fast-paced environment and passionate about brands, storytelling, and digital marketing.