Role Overview
We are looking for a digital marketing specialist who can take ownership of paid media campaigns across Google and Meta, while also improving organic search visibility through solid SEO practices. In this role, you will build, launch, and monitor campaigns daily, analyze data to optimize performance, and translate results into clear reports. Your work will directly shape how our brand reaches new audiences and converts interest into measurable business outcomes.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns, including search, display, and shopping formats, with a focus on cost efficiency and conversion growth.
- Manage Meta Ads across Facebook and Instagram, from audience segmentation and creative testing to budget allocation and bid adjustments.
- Conduct comprehensive SEO audits and execute on-page improvements, keyword targeting, and content recommendations to boost organic rankings.
- Set up and maintain analytics tracking, including Google Analytics 4 and tag management, to ensure accurate measurement of marketing performance.
- Build and maintain a professional portfolio of marketing campaigns, documenting strategy, execution, and results for each project.
- Collaborate with content designers and copywriters to develop ad creatives, landing pages, and campaign assets that align with brand messaging.
- Monitor competitor activity and industry trends to identify new opportunities for paid search, social advertising, and organic growth.
Requirements & Qualifications
- Hands-on experience managing Google Ads and Meta Ads campaigns with measurable results.
- Proven ability to execute SEO strategies, including keyword research, on-page optimization, and performance tracking.
- Strong proficiency with analytics platforms, particularly Google Analytics, with the ability to turn data into actionable recommendations.
- A professional marketing campaign portfolio showcasing your past work and the outcomes you achieved.
- Google or HubSpot certifications are preferred, but equivalent practical experience is welcome.
- Solid understanding of digital marketing metrics, including CPA, ROAS, CTR, and conversion rate, with the ability to report clearly.
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Contact Information
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