Senior Manager, Youth Banking
Posted:
Company Details
Name:KCB Bank Kenya
Industry:
Banking
Website:
https://ke.kcbbankgroup.com/
Description:
Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya - incorporated with effect from January 1, 2016 - and all KCB's regional units in Uganda,…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Banking
Job Description
KEY RESPONSIBILITIES:
- The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs.
- It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth.
- Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
- It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact.
- The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.
DAILY RESPONSIBILITIES:
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
- Support the creation of reimagined digital engagement models to drive relevance and adoption.
- Translate insights into innovative solutions that strengthen the youth banking value proposition.
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
- Monitor customer journeys and recommend enhancements to maximize lifetime value.
- Drive initiatives that strengthen brand affinity among youth customers.
- Conduct customer and market research to inform proposition design and positioning.
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
- Support business case development for new youth products and enhancements.
- Coordinate go-to-market planning and rollout of youth banking propositions.
- Partner with marketing and distribution teams to design and execute promotional campaigns.
- Monitor performance of launched products and recommend refinements to improve impact.
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
- Ensure execution aligns with compliance, risk, and service standards
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
- Education Bachelor’s Degree RQ
- Professional Qualifications AA
- Master’s Degree AA
Experience
- Total Minimum No of Years Experience Required 7
Detail Minimum No of Years Need Type[2]
- Management level in Banking 5 RQ
- Youth Banking or Youth Proposition 4 RQ
- Product Development and Management 4 RQ
- Banking Sales and Customer Service 3 RQ
- Project Management 2 AA
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