Senior Business Development Officer - Retail

Head of Retail Distribution

Job Purpose

The position is responsible for building and driving Laser Insurance Brokers’ retail insurance business. The role holder will operationalize the dedicated Retail Distribution Unit, recruit and lead a team of Direct Sales Agents (DSAs), and grow profitable retail revenue in line with the Company’s Strategic Plan. The position serves as the operational architect of the retail distribution strategy, translating strategic intent into a structured, productive and compliant sales channel.

Key Duties and Responsibilities

• Develop and implement the Retail distribution strategy, annual sales plans, work plans, and initiatives to achieve business growth, market expansion, and revenue targets.
• Identify, develop, and convert new retail business opportunities by building sales pipelines, expanding the Company's market footprint, and establishing strategic relationships with clients, SACCOs, SMEs, Associations, community groups, and other partners.
• Coordinate and drive retail insurance distribution across the Group branch network by leveraging branches as effective sales channels, supporting branch teams, and ensuring consistent market coverage.
• Market and promote the Company's retail insurance products through targeted sales campaigns, customer acquisition initiatives, Direct Sales Agents (DSAs), branch channels, and other approved distribution platforms.
• Recruit, onboard, train, deploy, supervise, coach, and monitor the performance of Direct Sales Agents (DSAs), ensuring they are appropriately licensed, certified, motivated, and equipped to achieve sales objectives while maintaining ethical market conduct.
• Translate Unit revenue targets into individual and team sales targets, territories, activity plans, and sales pipelines, while monitoring performance, conversion rates, and productivity to achieve and exceed agreed business objectives.
• Drive the sale of the Company's retail product portfolio both directly and through the DSA team, ensuring sustainable growth, increased market penetration, and achievement of revenue targets.
• Build and maintain strong customer relationships to support business acquisition, client retention, cross-selling opportunities, high standards of customer service, fair treatment of customers, and prompt resolution of client queries.
• Conduct market research, competitor analysis, and business intelligence to identify emerging opportunities, market trends, and customer needs, and provide insights to support product development and business growth.
• Ensure all retail sales and distribution activities comply with Insurance Regulatory Authority (IRA) regulations, Company policies, procedures, and established sales and ethical conduct standards.
• Prepare and submit periodic reports on sales performance, production, market intelligence, pipeline status, and key performance indicators, together with recommendations to support management decision-making and continuous improvement.

Knowledge, Experience, and Qualifications Required

Academic & Professional Qualifications/Memberships to Professional Bodies

• Bachelor’s degree in Insurance, Actuarial Science, Business, Marketing, Commerce, Economics, or a related field.
• Professional qualification in insurance (Diploma in Insurance, or progress towards ACII / AIIK) is an added advantage.
• Certificate of Proficiency (COP) in insurance, as required to transact insurance business in Kenya.

Experience Required

• At least five (5) years’ experience in insurance sales and distribution, preferably within retail, agency, microinsurance/mass-market channels or related financial services.
• Demonstrable experience leading or supervising a salesforce or agency team, with a track record of meeting revenue targets.
• Sound understanding of the Kenyan retail insurance market and the applicable regulatory environment.

How to Apply

If you meet the requirements stipulated for the above position, please write in confidence quoting the position title and reference number on the subject of the email or cover letter on or before 14th July, 2026 at 5.00 pm. Applications including Curriculum vitae, contact email and daytime telephone contacts, current position and remuneration, names and addresses of three referees should be emailed to [email protected].

Only short-listed candidates will be contacted.

Our Client is an equal opportunity employer and as such canvassing in any form will lead to automatic disqualification.