Retail Marketing Supervisor

Role Overview

This position puts you in charge of turning marketing goals into real, measurable outcomes for MICASSO Tile Plaza, a premium destination for tiles and interior surfaces. Day to day, you will plan and run campaigns, coordinate showroom events, manage customer databases, and partner with designers and property professionals to drive foot traffic and sales conversations. You are the person who takes an objective, builds a plan around it, and sees it through to results, working independently and supporting the broader sales team without waiting for direction.

Key Responsibilities

• Own the Plaza marketing calendar, scheduling every campaign, event, digital push, and customer touchpoint so nothing overlaps and everything supports the goal of increasing showroom visits and enquiries.
• Plan and execute promotions and in-showroom displays that give customers a concrete reason to come in and explore the tile and surface collections.
• Coordinate events from start to finish, including product launches, design workshops, and architect engagement sessions, handling invitations, suppliers, materials, and on-the-day logistics.
• Segment and maintain the customer and professional database, then run targeted WhatsApp, SMS, and email follow-ups that move people from enquiry to consultation to quotation.
• Work with the sales and customer service teams to ensure every marketing-generated lead is followed up promptly and tracked through the buying journey.
• Brief content creators, designers, and agencies on monthly content plans that support business objectives, not just brand awareness, and monitor how well each piece performs.
• Develop partnerships with interior designers, contractors, developers, and complementary home businesses to generate referrals, visibility, and return visits.
• Keep a close eye on competitor showrooms and market trends, then produce simple reports that recommend what to adjust or pursue next.

Requirements & Qualifications

• Bachelor’s degree or diploma in marketing, business administration, communications, retail marketing, or a related field; additional certifications in digital marketing, CRM, events, or project management are a plus.
• Three to five years of hands-on marketing experience in a customer-facing environment such as retail, interiors, building materials, property, furniture, home improvement, or FMCG.
• Proven ability to independently take a campaign from concept through execution, managing timelines, creatives, suppliers, and internal stakeholders along the way.
• Experience coordinating events or activations where you handled everything from the invitation list to post-event lead capture.
• Demonstrated comfort working with sales teams and supporting lead generation activities, with a clear understanding of how marketing connects to revenue.
• Strong organisational skills, able to juggle multiple campaigns and deadlines without losing sight of details or quality.
• Good working knowledge of social media advertising, CRM tools, WhatsApp marketing, and basic performance metrics.
• Confidence engaging external partners like architects, designers, and developers, plus the ability to influence suppliers and internal teams to deliver on time.