Sales Executive

Role Overview

This position puts you at the front line of a growing human food company, driving sales across a dedicated route that spans Nairobi, Eastern, Coastal, Central, and Central Rift regions. Your day-to-day work involves visiting and signing up distributors, supermarket chains, minimarts, and established retail shops, then keeping those accounts active through steady order flow and timely restocking. Beyond in-person selling, you’ll also shape the brand’s digital presence, using social media and the company website to engage customers and feed market insights back to the production and ICT teams.

Key Responsibilities

• Onboard new business accounts with large retail chains, distributors, and independent shops within your assigned territory.
• Maintain strong working relationships with existing retail outlets to secure repeat orders and consistent product turnover.
• Monitor stock levels at customer locations and coordinate replenishment to prevent out-of-stock situations.
• Collect and relay customer preferences, complaints, and buying patterns to inform product development and quality improvements.
• Collaborate with the production team to align manufacturing schedules with sales forecasts and seasonal demand.
• Manage the company’s social media pages, posting engaging content and responding to client inquiries in a timely manner.
• Work with the ICT department to create and update relevant website content that supports sales and brand awareness.
• Track sales performance against targets and provide regular reports on route achievements and market opportunities.

Requirements & Qualifications

• Diploma in business, sales, or marketing; a degree in marketing is an added advantage.
• At least one year of experience in FMCG retail sales, specifically selling to distributors, supermarkets, and minimarkets.
• Existing customer base within the assigned regions is mandatory for this role.
• Strong verbal and written communication skills with a talent for building rapport with diverse retail clients.
• Solid understanding of both formal and informal retail market structures, including how to navigate price sensitivity and local competition.
• Hands-on experience managing social media platforms and engaging customers through digital channels.
• Ability to gather, interpret, and act on customer feedback to support continuous product improvement.
• Proactive, results-oriented mindset with proven ability to meet and exceed sales targets.