Sales Representative

Role Overview

You will represent Pukka Products Limited in Nairobi's fast-moving consumer goods market, focusing on dairy and everyday grocery lines that need constant visibility and rapid restocking. Your days will be spent out on the ground—visiting retailers, winning new accounts, and making sure that Pukka's products are never missing from the shelves when shoppers reach for them. Reporting directly to the Sales Team Lead, you will take personal responsibility for territory growth and provide the kind of on-the-ground market insight that helps the business stay ahead of competitors.

Key Responsibilities

• Identify and approach untapped retail shops, supermarkets, and wholesale stockists across Nairobi and its surrounding areas, pitching Pukka's dairy and FMCG range to convert prospects into regular ordering accounts.
• Follow a structured daily route plan that prioritises high-traffic outlets, ensuring consistent visit frequency and maximum product penetration across your assigned territory.
• Negotiate order quantities, payment terms, and promotional deals with merchants—balancing the customer's needs with the company's margin and commercial guidelines.
• Deliver against assigned monthly sales targets in both volume and revenue, monitoring your own progress and adjusting field tactics quickly when results fall short.
• Maintain strong product availability by checking shelf stock, rotating dated perishable goods, and coaching shop staff on orderly restocking and display standards.
• Gather competitive intelligence on pricing movements, new product entries, and trade promotions, and relay this information to management through clear, timely reports.
• Handle day-to-day customer issues such as delivery shortfalls, damaged goods, and payment disputes, coordinating with internal teams to resolve them without harming merchant relationships.
• Build and nurture long-term working relationships with store owners, stockists, and supermarket purchasing officers so that Pukka remains a preferred supplier in each outlet.

Requirements & Qualifications

• A Certificate or Diploma in Sales & Marketing, Business Administration, or a related commercial discipline.
• At least 3 years of hands-on field sales experience in FMCG, ideally with dairy, chilled, or other perishable products.
• Solid understanding of Nairobi's retail and wholesale distribution landscape, including outlet clusters, market days, and typical buying patterns.
• Proven ability to work independently, manage a demanding daily schedule, and solve trading problems without close supervision.
• Strong persuasive communication and negotiation skills, comfortable speaking with small shopkeepers as well as purchasing managers of larger supermarket chains.
• Self-disciplined and results-driven, with a track record of meeting or exceeding sales quotas.

What We Offer / Why Join

This is a full-time field position with a negotiable monthly salary of KSh 30,000–45,000 depending on your experience and potential. You will operate with real independence in a fast-paced commercial environment, directly shaping Pukka's presence in Nairobi's competitive FMCG market while building relationships that can anchor your long-term sales career.