Sales Manager (FMCG)

Role Overview

You will own and drive the commercial success of a flour milling operation based in Mulot, Bomet, with direct responsibility for growing sales volumes and expanding the brand's presence across wholesale, retail, and institutional channels. Day to day, this means leading a field sales team, negotiating with distributors, checking in-store execution, and reacting quickly to competitor moves and market demand shifts. Your work directly determines whether the company hits its tonnage targets and secures a stronger foothold in the regional FMCG food market.

Key Responsibilities

• Build and execute monthly, quarterly, and annual sales plans that translate company volume targets into concrete actions for each territory and channel.
• Recruit, train, and manage a team of field sales representatives, assigning daily call routes and volume goals while holding each person accountable for performance.
• Identify and onboard new wholesalers, distributors, supermarket chains, kiosks, and independent retail outlets to widen product coverage and reduce gaps in availability.
• Negotiate pricing, discount structures, and payment terms with key accounts and bulk buyers, balancing volume growth with healthy profit margins.
• Conduct regular ride-alongs with field staff to coach them on merchandising, shelf placement, objection handling, and customer relationship building.
• Track competitor pricing, trade promotions, and packaging changes through routine market audits, then use those insights to adjust pricing or launch counter-initiatives.
• Monitor stock movement, delivery schedules, and order patterns within distributor networks to prevent out-of-stocks and ensure fresh product reaches the market quickly.
• Prepare weekly and monthly sales reports for senior management, highlighting performance against targets, market trends, and recommended adjustments to strategy.

Requirements & Qualifications

• Diploma or bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related commercial field.
• At least 4 years of sales management experience within the FMCG sector, preferably in flour milling, grain processing, or food manufacturing.
• Proven ability to set up and manage multi-tiered distribution networks, including wholesalers, retailers, and field sales teams.
• Strong negotiation skills, solid numerical and forecasting ability, and practical knowledge of trade margins and route-to-market economics.
• Willingness to work from Mulot, Bomet, and travel extensively across the region for field visits, distributor meetings, and market assessments.
• Target-driven mindset with a demonstrated history of meeting or exceeding sales volume goals under pressure.
• Leadership style that motivates and disciplines frontline teams, fostering accountability and a high-performance culture.
• Ability to diagnose field-level challenges quickly and implement practical solutions that keep trade flowing without interruption.

What We Offer / Why Join

You will receive a gross monthly salary of Kshs. 50,000 and take direct ownership of commercial results for a core food product category in a growing regional market. This role offers genuine leadership autonomy to design field routes, trial new trade incentive schemes, and shape the distributor network. The exposure and measurable results you generate will position you strongly for broader regional commercial leadership opportunities down the line.