Sales Executive/Lead

Sales Execution & Account Management

• Manage an assigned portfolio of 8–12 accounts across the FMCG, dairy, beverage, and horticulture sectors
• Achieve individual monthly and quarterly revenue targets as agreed with the Sales Manager
• Conduct regular client visits, business reviews, and relationship-building activities to ensure high retention
• Drive new business development: generate and qualify a minimum of 3–5 new prospects per week
• Manage your own sales pipeline from first contact through to order closure and client onboarding
• Identify upselling and cross-selling opportunities within the existing account base

Team Support & Field Coordination

• Support the Sales Manager in onboarding, training, and day-to-day coaching of Field Sales Agents
• Act as the first point of escalation for Field Sales Agents when the Sales Manager is unavailable
• Accompany Field Sales Agents on client visits as required to demonstrate selling techniques and provide on-the-job coaching
• Monitor Field Sales Agent activity, call reports, and pipeline progress; flag concerns to the Sales Manager
• Assist in developing and maintaining the sales playbook, including prospecting scripts, objection handling guides, and quotation templates

CRM & Pipeline Management

• Maintain accurate and up-to-date records for all assigned accounts and prospects in the company CRM (Odoo, HubSpot, Zoho, or equivalent)
• Update pipeline stages, call notes, and follow-up actions consistently and in real time
• Prepare weekly pipeline and activity reports for review by the Sales Manager
• Ensure all quotations, proposals, and contracts are logged and tracked within the CRM
• Support the Sales Manager in preparing monthly sales forecasts and performance reports for the Managing Director

Requirement

Education 

• Bachelor\'s Degree in Business, Marketing, Engineering, or related field. Diploma with strong sales experience considered.

Experience 

•    3–5 years of B2B sales experience, with at least 1 year in a senior sales executive or team lead capacity. Packaging, printing, FMCG, or manufacturing experience preferred.

Sales Track Record  

•  Demonstrated history of meeting or exceeding individual sales targets. Able to speak to specific revenue figures and growth achievements.

Account Management  

•  Proven ability to build and maintain long-term client relationships in a B2B environment. Experience handling multiple accounts simultaneously.

Communication Skills    

• Excellent written and verbal communication in English. Confident presenting to clients, procurement teams, and senior stakeholders.

Organisational Skills  

•  Strong pipeline discipline. Able to manage multiple accounts, prospects, and internal tasks without dropping the ball.

Kenya Market Knowledge    

• Good understanding of the Kenyan commercial landscape. Familiarity with at least one other East African market is an advantage.

Travel Readiness

•  Willingness to travel within Kenya and occasionally to Uganda, Tanzania, or Rwanda. Valid driver\'s licence preferred.