B2B Sales Manager (Retail)

Company Details

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Industry: Consulting
Description: Based in Nairobi, Kenya, Summit Recruitment & Search Africa has been the leading African Recruitment and Search Agency, delivering world class Talent Sourcing, Executive Search, Recruitment and HR Solutions across the continent. Our expertise spans across all regions of Africa, including Northern Af… Based in Nairobi, Kenya, Summit Recruitment & Search Africa has been the leading African Recruitment and Search Agency, delivering world class Talent Sourcing, Executive Search, Recruitment and HR Solutions across the continent. Our expertise spans across all regions of Africa, including Northern Africa, Southern Africa, Eastern Africa, Western Africa, and Central Africa. We have clients ranging from Multi-nationals, Non-profit, SME’s and start up organisations wishing to attract and retain outstanding individuals across a variety of business sectors. , Because we are based in Africa, we have the local expertise and knowledge, assisted by our international portfolio of psychometric assessment tools, to ensure that the right individuals are sourced and become an asset to your organisation. View more View less

Job Details

Job Type: Full Time
Workplace Type: On-site
Qualification: Diploma
Job Experience: Mandatory
Job Location: Nairobi County, Kenya
Closing Date: Undisclosed
Salary: Undisclosed
Other Pay: Benefits
Job Category: Sales & Marketing

Job Description

This is a build role and the successful candidate will turn a respected craft brand into a repeatable B2B order book, reporting directly to the CEO.

Key Responsibilities

  • Own the full B2B sales cycle across all three channels — prospecting, pitching, quoting, negotiating and closing.
  • Nurture existing and inherited accounts into loyal, repeat-ordering relationships
  • Grow the stockist network in Kenya and regionally, source potential clients, attend trade events, and build retailer relationships
  • Build a year-round gifting pipeline — corporates, banks, hotels, conference organizers and embassies.
  • Manage private-label and corporate manufacturing clients end to end — brief intake, costing with production, sampling with product development, and delivery.
  • Keep the CRM accurate — every lead, stage and close date — with a weekly pipeline review with the CEO.
  • Quote to the pricing framework and own margin, not just top line; work with production and merchandise planning so what you sell can actually be made on time.
  • Represent a premium craft-led brand credibly — buyers are buying the story as much as the product

Key Qualifications

  • Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
  • 5+ years of proven B2B sales experience, wholesale or key-account sales.
  • Demonstrated Experience selling a physical, considered purchase or made-to-order product.
  • Proven full-cycle sales experience, with the ability to acquire new accounts through cold outreach while nurturing existing and inherited accounts into loyal, repeat customers.
  • Strong commercial and pricing acumen, with the ability to assess costs and margins, identify unprofitable deals
  • Strong CRM skills, with the ability to manage sales pipelines, while confidently representing a premium, story-led brand.

Deadline for applications: 18th September 2026

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