Sales Executive

Job Title: Sales Executive – Distribution (FMCG – Alcohol Brands)
Industry: FMCG / Alcohol Distribution
Location: Western & Nairobi Region
Gross Salary: KES 70,000 per month

Job Purpose

Our client, a leading appointed importer and distributor of world‑leading alcohol brands, is seeking a Sales Executive to manage sales, marketing, and distribution of products across the Western and Nairobi regions. The role focuses on building a strong route‑to‑market network, servicing existing accounts, opening new outlets, and driving profitable sales growth.

Your Role

• Build and manage a strong sales and distribution network in the assigned region.

• Provide excellent customer service to outlets and partners while maximizing sales of premium alcohol brands.

Main Duties

• Service existing accounts, obtain orders, and open new accounts by planning daily visits to sales outlets.

• Develop and maintain strong business relationships with current and prospective customers in the assigned territory.

• Support the Brand Marketing process by identifying opportunities in listing and activations (consumer, category, customer, competition, channel, and environment).

• Execute the Trade Marketing Strategy for a portfolio of brands, including brand activations, merchandising, and POS placement.

• Build close working relationships with resellers, traders, and retailers to ensure strong trade support and loyalty.

• Represent the company professionally, managing sales and financial activities in an ethical manner.

• Monitor competition, including pricing, new products, and merchandising, and report on activity.

• Provide management with oral and written reports on customer needs, problems, competition, and new opportunities.

• Submit daily visit reports, weekly plans, and monthly/annual territory analyses.

Your Background

• Bachelor’s degree in Business, Marketing, or a related field from a recognized university.

• Minimum of 5 years’ experience in the FMCG industry.

• Valid driving licence (mandatory).

• Experience in selling and distribution of alcoholic beverages is an added advantage.

• Excellent communication and interpersonal skills.

• High standards of professionalism, discipline, punctuality, honesty, and loyalty.

• Strong sales and marketing skills with end‑to‑end client handling ability.

• Ability to multi‑task and work within strict timelines.

• Strong personal organization, attention to detail, and business acumen.

• Results‑oriented with a track record of meeting or exceeding targets.

What You’ll Receive

• Monthly gross salary of KES 70,000.

• Opportunity to work with premier alcohol brands in a structured FMCG environment.

• Clear performance‑based growth and exposure to route‑to‑market, trade marketing, and distribution management.

If you are up to the challenge, send your CV with the subject line “Sales Executive – Distribution”.
Applications must be received before 12th April 2026.