Regional Media & Influencer Marketing Lead

Title: Regional Media & Influencer Marketing Lead

Employment Nature: Full-time

Industry: Marketing & Communications

Remuneration: Kshs. 150,000

Hiring Agency: Sheer Logic Management Consultants

Location: Nairobi (Regional Oversight for East Africa)

Role Mandate

As the Regional Media & Influencer Marketing Lead, you will take full ownership of the media ecosystem across East Africa. This is a high-visibility leadership role that requires a blend of creative strategy and analytical precision. You will act as the central integrator for multiple brands, ensuring that offline and digital media plans are executed with flawless timing and localized relevance. Your mission is to elevate the "Others Say" narrative through sophisticated influencer partnerships and robust agency management, ultimately driving brand resonance and measurable ROI across a diverse regional market.

Key Areas of Accountability

Strategic Media Planning & Execution

• Lead the end-to-end development of integrated media plans, spanning traditional offline channels and modern digital platforms.

• Synchronize campaign rollouts with regional marketing calendars and core business priorities.

• Partner with creative and digital agencies to ensure all content is localized for maximum impact within specific East African markets.

• Continuously monitor and optimize channel performance to ensure the most efficient allocation of media spend.

Agency & Influencer Ecosystem Management

• Oversee the daily operations of media and influencer agencies, holding them accountable to high delivery standards.

• Drive the development of influencer marketing strategies that leverage authentic voices to build brand trust.

• Manage third-party monitoring partners to ensure compliance, accurate reporting, and the gathering of competitive market intelligence.

• Act as the primary liaison between internal brand teams and external service providers to ensure a unified campaign voice.

Performance Insights & Budgetary Oversight

• Establish clear measurement frameworks and KPIs for every campaign, from reach and frequency to engagement and conversion.

• Translate complex data sets into clear, actionable insights that inform future creative and strategic pivots.

• Manage large-scale media budgets, ensuring transparency and cost-efficiency in all buying activities.

• Prepare comprehensive monthly and quarterly performance reports for senior stakeholders.

Requirements & Competencies

Professional Background

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Tenure: Minimum of 5 years’ experience in media planning, buying, or integrated communications.

• Versatility: Proven experience managing both digital and traditional media channels, either agency-side or client-side.

• Specialization: Hands-on experience in executing influencer-led campaigns and social media strategy.

Technical & Behavioral Skills

• Analytical Prowess: Ability to interpret raw data and translate insights into strategic recommendations.

• Project Management: Strong ability to lead large-scale, multi-brand campaigns simultaneously.

• Stakeholder Management: Refined negotiation and relationship-building skills for managing agencies and third-party partners.

• Strategic Thinking: Ability to see the "big picture" of the regional media landscape while maintaining attention to execution details.

Why Join This Team?

• Regional Influence: Oversee media strategy for a major footprint across the East African region.

• Strategic Leadership: Own the influencer and media narrative for a portfolio of priority brands.

• Competitive Package: A steady monthly salary of Kshs. 150,000 within a reputable management firm.

If you are a data-driven media professional with a passion for influencer marketing, please send your CV to [email protected] by 27th April 2026. Ensure you clearly indicate the job title in the subject line.