Re-Advertisement – Sales Supervisor

Role Overview

This position is responsible for running the day-to-day sales floor of a home appliance retail store, with a clear focus on converting foot traffic into revenue and building a high-performing sales culture. You will spend your time on the shop floor coaching your team, reviewing performance against monthly targets, and ensuring that every customer interaction reflects the quality of the brands you represent. Your leadership directly shapes the branch's results, staff development, and overall store reputation.

Key Responsibilities

• Set clear daily and monthly sales goals for each team member and keep the team motivated to exceed branch revenue targets.
• Review sales performance data at the individual and group level, then provide targeted coaching to close skill gaps and improve results.
• Take an active role in selling home appliances and proprietary brand products, including demonstrating features and handling complex customer enquiries.
• Step in for escalated customer complaints or difficult situations, resolving issues professionally while protecting the store's service standards.
• Oversee the appearance of the sales floor, including product displays, signage, and merchandising, ensuring the store is always ready for customers.
• Design and deliver product knowledge sessions and sales technique training that keeps the team sharp on the latest appliance technology and selling points.
• Track staff attendance, discipline, and adherence to store procedures, addressing issues quickly and fairly.
• Compile accurate sales reports and performance summaries for branch management, highlighting trends and recommending improvements.

Requirements & Qualifications

• Diploma or Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline.
• A minimum of 2–3 years in a sales supervisory role with direct responsibility for team results.
• Hands-on experience selling home appliances or consumer electronics is essential, not just preferred.
• Demonstrated history of hitting — and exceeding — sales targets in a retail environment.
• Strong leadership and communication skills, with the ability to motivate diverse personalities.
• Solid customer service instincts and the ability to de-escalate tense situations with professionalism.
• Deep product knowledge in appliances and the confidence to train others on technical features and benefits.
• Previous retail experience within the home appliance industry is a significant advantage.