Role Overview
This role sits at the intersection of visual storytelling and brand strategy, where you will create the multimedia assets that define how Caritas Microfinance Bank communicates with its audience. Day to day, you'll move between designing campaign graphics, filming and editing short-form videos, and producing motion graphics for social media — all while ensuring every piece of content aligns with the bank’s brand identity. Your work directly supports marketing campaigns, product launches, and corporate events, making the bank’s message clear, consistent, and compelling across both digital and physical touchpoints.
Key Responsibilities
- Develop original visual concepts and produce finished designs for marketing campaigns, product promotions, and corporate communications, from initial brief through to final delivery.
- Capture, edit, and produce professional photography and videography for use across social media, the corporate website, digital advertising, and internal communications.
- Create motion graphics and animated content that simplify complex financial messages and drive audience engagement on digital platforms.
- Manage end-to-end production schedules for multiple concurrent projects, coordinating with internal teams and external vendors to meet tight deadlines without compromising quality.
- Provide on-the-ground creative support for live events, branch openings, product launches, and partner activations — including set design, signage, and real-time content capture.
- Design and adapt digital-first assets specifically for each social media channel (Instagram, LinkedIn, Facebook, YouTube) to maximise reach, clarity, and brand consistency.
- Maintain and continuously refresh the bank’s digital asset library, organising files, enforcing naming conventions, and ensuring easy retrieval for all stakeholders.
- Research and test emerging design trends, new production tools, and innovative storytelling techniques to keep the bank’s visual communication fresh and effective.
Requirements & Qualifications
- Bachelor’s degree in Graphic Design, Multimedia, Mass Communication, Digital Media, Film Production, or a directly related field.
- Minimum of two years of hands-on experience in multimedia production, graphic design, or creative content development, ideally within a financial services, advertising agency, or corporate in-house studio.
- Advanced proficiency in Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects — or equivalent professional software.
- Demonstrable ability to tell a story visually, whether through a 30-second social video, a product infographic, or an event photo series.
- Solid understanding of digital marketing principles and social media content optimisation, including aspect ratios, file formats, and platform-specific best practices.
- Proven experience producing content for websites, social media channels, digital ad campaigns, and corporate events — supported by a strong portfolio.
- Professional certifications in Adobe Creative Suite, video production, motion graphics, or photography are considered strong assets.
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