Role Overview
You will act as the on-the-ground brand ambassador for a major FMCG player specialising in hair care and personal beauty products. Based in either Nakuru or Kisumu, you will travel daily to supermarkets, beauty outlets, and wholesale stores to make sure the company’s ranges are visible, well-stocked, and presented in a way that drives shopper interest. Your work directly supports retail sell-through, protects shelf share against competitors, and gives the sales team accurate, timely field intelligence to act on.
Key Responsibilities
- Take ownership of shelf presentation for assigned hair care and beauty brands, arranging product facings to maximise visual appeal and shopper attention.
- Set up and maintain in-store promotional displays, floor stands, posters, and seasonal point-of-sale materials that match the brand’s visual identity.
- Complete stock checks at every store visit, monitoring availability of key SKUs and proactively flagging any risk of empty shelves.
- Spot product quality issues such as damaged packaging, old stock, or slow-moving lines, and alert the relevant store contact or sales representative quickly.
- Develop strong working relationships with store managers, section heads, and floor teams to negotiate better shelf positions and encourage reordering.
- Watch competitor activity across the region—pricing, launches, promotions, and display tactics—and provide clear, useful feedback for the wider sales team.
- Listen to shopper views about hair care products, including preferences on packaging, scent, price, and size, and include those insights in your reports.
- Complete accurate daily and weekly reports covering routes covered, stores visited, stock status, promotions executed, and issues requiring follow-up.
Requirements & Qualifications
- Certificate or Diploma in Sales, Marketing, Business Administration, or an equivalent qualification.
- At least two years of practical merchandising experience, ideally in FMCG, cosmetics, personal care, or hair care categories.
- Familiarity with retail store operations, including shelf layout principles, stock rotation, and inventory counting.
- Excellent communication skills, with the ability to negotiate professionally with retail staff and build trust over time.
- A self-driven approach, with strong time management and the ability to cover a full route of outlets each day.
- Sharp attention to detail, especially when checking pricing, expiry dates, promotional compliance, and display consistency.
- Physical stamina and comfort with frequent movement, lifting of product cartons, and standing for extended periods.
- Willingness to be stationed in either Nakuru or Kisumu and to work across the full assigned territory.
What We Offer / Why Join
This is a full-time, field-based position with a monthly salary of KSh 28,000. You will be part of a five-person merchandising team—two roles based in Nakuru and three in Kisumu—within a respected FMCG company known for beauty and personal care products. It is a solid opportunity to deepen your retail and trade marketing experience while making a visible impact on how leading hair care brands perform in the Kenyan market.
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