Role Overview
This position sits at the heart of our growth efforts within the construction and property sectors, turning strategic marketing plans into tangible results across both digital and offline channels. Day to day, you will be the person who brings campaigns to life—coordinating content, managing events, and ensuring our products stay visible to the right audiences. Your work directly supports lead generation and helps solidify our brand as a trusted name among developers, contractors, and homeowners alike.
Key Responsibilities
- Plan and execute integrated marketing campaigns that span digital advertising, email outreach, print, and other relevant channels to reach construction and real estate audiences.
- Build and maintain a strong social media presence by creating engaging posts, responding to community interactions, and tracking analytics to improve reach.
- Organise and manage participation in industry exhibitions, product demonstrations, and networking events—handling logistics, materials, and on-site presence.
- Carry out market research to monitor industry trends, competitor activity, and customer preferences so that marketing efforts stay relevant and informed.
- Develop marketing collateral, including brochures, sales presentations, and digital content, ensuring consistent messaging and professional quality.
- Monitor and report on campaign performance, using metrics to assess return on investment and recommend adjustments where needed.
- Work closely with the sales team to identify promising leads, nurture prospects, and support the conversion process through well-timed marketing follow-ups.
Requirements & Qualifications
- At least 2 years of hands-on marketing experience, with demonstrated involvement in campaign coordination, content creation, or lead generation.
- A diploma or degree in Marketing, Business Administration, or a closely related field.
- Familiarity with marketing within construction, real estate, or consumer products is a strong advantage—showing you understand how to reach professional buyers and end-users alike.
- Solid understanding of both digital marketing tools (social media platforms, analytics, email systems) and traditional marketing methods.
- Excellent written and verbal communication skills, with the ability to translate technical product features into compelling customer benefits.
- Strong organisational skills and the ability to manage multiple tasks, deadlines, and event logistics with minimal supervision.
- Comfort working with spreadsheets and reporting tools to track budgets, performance data, and campaign outcomes.
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