Digital Marketer

Role Overview

You will take ownership of the full digital marketing mix for a multi-brand retail business selling household goods, furniture, antiques, home décor, and lifestyle products. Your day-to-day work will involve creating engaging content, running paid campaigns, and turning online interest into real footfall and sales across physical branches. Success in this role means a measurable lift in brand visibility, lead quality, and conversion from digital channels to in-store teams.

Key Responsibilities

• Build and manage integrated digital campaigns that align with each brand’s seasonal calendar, product launches, and promotional priorities.
• Capture original photo and video assets at branch locations, including product showcases, customer stories, team moments, and behind-the-scenes footage.
• Produce polished graphics, short-form video, and written copy tailored to Facebook, Instagram, TikTok, YouTube, LinkedIn, and other channels where buyers are active.
• Plan, execute, and refine paid media across social platforms, Google Search, YouTube, and display — tracking spend against cost per lead and return on ad spend.
• Maintain a weekly editorial calendar so content stays consistent, relevant, and aligned with ongoing offers and inventory highlights.
• Keep website product pages, promotions, and service information current, while applying SEO best practices to lift organic traffic and search visibility.
• Set up email and SMS automation to nurture existing customers and convert new enquiries into repeat buyers.
• Respond to comments, messages, reviews, and online enquiries promptly, and collaborate with branch staff to chase digital leads and measure close rates.
• Research market shifts and competitor activity, then compile monthly performance reports with clear insights and practical recommendations.

Requirements & Qualifications

• Diploma or degree in marketing, digital marketing, communications, business, or a related discipline.
• At least 2–3 years of hands-on experience running social media and digital marketing for a retail or lifestyle brand.
• Strong practical command of content design tools such as Canva, Adobe Photoshop, Illustrator, or equivalent platforms.
• Proven track record of managing paid campaigns on Meta (Facebook/Instagram), Google Ads, TikTok Ads, or YouTube, with an understanding of audience targeting and conversion tracking.
• Confident in photography and videography, including basic editing for social and web use — applicants with a portfolio or visible examples of past content are preferred.
• Excellent written and spoken communication, with a creative eye for storytelling and brand tone.
• Comfortable working independently across multiple brands and locations, while staying organised and delivering measurable results under deadlines.