Marketing - Content Creator & Social Media Specialist at Tropical Heat
Posted:
Company Details
Name:Tropical Heat
Industry:
Food Production
Website:
http://www.tropicalheat.co.ke/home/
Description:
Tropical Heat was established in 1973 as a small ethnic snack cottage industry. Today, we are one of the leading manufacturers of spices and snacks in the East African region and our brand Tropical Heat is a household name in Kenya. With our very strong and expert technical team, we manufacture a va…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
3 Years
Job Location:
Nairobi, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Job Category:
Advertising/Media
Job Description
Key Responsibilities
- Develop and execute a structured social media calendar aligned with brand and marketing objectives
- Identify trends early and translate them into relevant, brand-aligned content
- Script, film and edit short-form video content - Reels, TikToks, Shorts and digital ads
- Create engaging lifestyle photography and behind-the-scenes brand content
- Write sharp, engaging and on-brand captions and digital copy
- Manage community engagement - responding to comments and messages with professionalism and authenticity
- Track performance metrics and prepare weekly and monthly reports using Google Workspace
- Use AI tools for copy ideation, trend analysis and content efficiency
- Collaborate with Marketing, Sales and Innovation teams on product launches and campaigns
Qualifications and Experience
- 3+ years of experience in social media management or digital content creation, ideally within FMCG or lifestyle brands
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and X algorithms
- Confident using mobile editing tools such as CapCut
- Experience with Google Workspace - Docs, Sheets, Slides and Drive
- Familiarity with AI tools for content creation and brainstorming
- Demonstrable portfolio of accounts managed or content created
Personal Attributes
- Authentic communicator with strong storytelling ability
- High energy and enthusiasm for building brands
- Relentless attention to detail in every post and caption
- Ownership mindset with accountability for digital performance
- Strong collaboration skills while maintaining individual responsibility
- Confident presenting ideas and performance insights internally
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Key Skills
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