Digital Marketing Specialist

Role Overview

This position is the driving force behind Simax Engineering’s online presence, turning technical expertise in manufacturing, warehousing, and engineering services into digital campaigns that attract and convert industrial buyers. Day to day, you will craft multimedia content, manage paid search and social budgets, refine SEO strategies, and translate performance data into actionable improvements. Your work directly supports the company’s lead generation objectives and ensures every digital channel works as a coherent sales asset.

Key Responsibilities

• Develop end-to-end digital marketing plans that align with corporate growth targets, defining customer segments, campaign objectives, and publishing timelines.
• Produce persuasive copy, graphic assets, and short-form videos for social media, landing pages, email blasts, and promotional materials tailored to B2B engineering audiences.
• Manage and expand official profiles on Facebook, Instagram, LinkedIn, and X/Twitter, handling follower engagement and maintaining consistent brand voice.
• Conduct keyword research, implement on-page and off-page SEO improvements, and monitor organic search performance to increase visibility for priority service lines.
• Build and optimize PPC campaigns across Google Ads and Meta platforms, controlling daily spend to deliver measurable leads within budget.
• Set up automated email workflows, segment contact lists, and test subject lines and content to lift open and click-through rates.
• Track traffic, conversion, and return-on-ad-spend metrics using analytics dashboards, then prepare regular performance summaries for executive leadership.
• Stay current with algorithm changes, emerging marketing tools, and industry trends to keep campaign tactics effective and competitive.

Requirements & Qualifications

• Hold at least a diploma in digital marketing, communications, business administration, or a closely related discipline; a degree is an added advantage.
• Demonstrate a minimum of five years of hands-on experience running multi-channel digital marketing programs, ideally within industrial, manufacturing, or engineering sectors.
• Proficiency with SEO and SEM techniques, email marketing platforms, graphic design software such as Canva or Adobe Suite, and social media scheduling tools.
• Hands-on expertise managing paid advertising accounts in Meta Ads Manager and Google Ads, with proven ability to interpret analytics and adjust campaigns for better performance.
• Strong command of written and spoken English, with the communication skills needed to explain technical offerings to diverse online audiences.
• Creative execution ability, strategic thinking based on audience insight, and disciplined budget management to hit lead targets without overspending.

What We Offer / Why Join

This is a full-time role based in Nairobi, Kenya, operating Monday to Friday from 8:00 AM to 5:00 PM. The monthly remuneration ranges from KSh 30,000 to 45,000, commensurate with experience and demonstrated campaign results. You will have direct access to executive leadership and the opportunity to shape digital strategy for a growing engineering firm in a vital industrial sector.