Digital Marketing Officer

Role Overview

This position sits where creative storytelling, paid media, and revenue growth meet. You will own the organization’s digital voice across major social platforms, producing visual content that captures attention, running campaigns that fill the pipeline, and guiding inbound leads from first click to signed client. The work you do day to day is not only about visibility—it is about building trust that turns audiences into customers.

Key Responsibilities

• Manage the day-to-day activity on Facebook, Instagram, LinkedIn, TikTok, and related platforms, including content scheduling, community management, and audience growth strategies.
• Create high-impact marketing graphics, banners, and brand assets using Canva, Adobe Creative Suite, and similar design tools.
• Produce and edit photos and short-form videos for social media, promotional materials, and advertising campaigns.
• Plan, launch, monitor, and refine paid digital advertising campaigns to attract quality leads and maximize return on ad spend.
• Measure campaign performance using analytics tools, then prepare clear reports that show what is working and what should change.
• Update and improve the organization’s website content to keep it accurate, compelling, and aligned with current SEO best practices.
• Develop and execute integrated digital marketing campaigns that support broader business objectives and reflect current trends.
• Respond to and qualify incoming marketing leads, moving them through the sales conversation until they become paying clients.

Requirements & Qualifications

• A Bachelor’s degree or diploma in marketing, communications, digital marketing, or a related discipline.
• Demonstrated experience running social media channels for a brand or organization, including content planning and community engagement.
• Strong proficiency with Canva, Adobe Creative Suite, CapCut, or equivalent graphic design and video editing tools.
• Solid understanding of Meta Business Suite, Google Analytics, SEO fundamentals, and paid advertising best practices.
• Excellent written and verbal communication skills, with the ability to maintain a consistent brand tone across all platforms.
• Creative thinking combined with meticulous attention to detail and a track record of managing multiple projects under tight deadlines.
• A proactive, resourceful approach to problem-solving, with strong organizational skills and the confidence to take ownership of tasks.