Zonal Sales Manager

Zonal Sales Manager – Nyeri

Role Overview

This position owns the commercial performance of a defined telecommunications territory centred on Nyeri. You will lead the sale and distribution of airtime, SIM cards, mobile financial services and devices through resellers, distributors and retail outlets, while managing a field force that includes territory development representatives, direct sales agents and commando teams. Success in this role directly shapes the company’s revenue, customer growth and brand presence across the zone, making it a critical link between central strategy and local execution.

Key Responsibilities

• Drive the territory’s revenue and gross addition targets across both mobile and mobile financial services (MFS) product lines.
• Grow the active customer base through structured acquisition drives and reseller-led activation campaigns.
• Execute the company’s channel strategy by managing relationships with authorised sales outlets, SIM sales outlets and agencies.
• Improve site-level profitability by running targeted site programmes and monitoring performance against site targets.
• Build field team capability across TDRs, DSAs and Commandoes, ensuring they have the skills and product knowledge to perform.
• Ensure continuous product availability and strong trade visibility across partner outlets and the general market.
• Uphold service and product knowledge standards in both company stores and partner outlets, resolving customer experience gaps.
• Monitor competitor moves and prepare counter-action plans, and submit required sales and market reports.

Requirements & Qualifications

• Bachelor’s degree in Business, Marketing or a related discipline.
• 2–3 years of hands-on experience in sales and distribution, ideally within telecommunications or FMCG.
• Proven ability to manage route-to-market channels and drive sales through distributors and resellers.
• Strong customer focus with the ability to influence and negotiate with channel partners.
• Networking skills to build and sustain productive partnerships across the territory.
• Analytical thinking to interpret sales data, spot trends and adjust plans accordingly.
• Demonstrated sales management capability, including target setting, performance tracking and team motivation.
• Solid planning and organisational skills, including report writing and field activity coordination.