Digital Marketing Executive (Performance-Focused – Digital & Print)
Posted:
Company Details
Name:ElimuTab
Industry:
Education Management
Website:
https://elimutab.africa/
Description:
ELIMUTAB THE NO. 1 EDUCATIONAL KIDS TABLET IN KENYA: A multifaceted eLearning platform that enhances 21st-century learning. Elimutab is modelled for CBC, Cambridge, Montessori, and the 8-4-4 Curriculum. At Elimutab, we’re dedicated to developing great tech for kids, both in school and at home. Techn…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
You will support digital and print marketing execution and help generate qualified leads for the sales team. You will manage paid ads, email campaigns, social media content, website updates, assist with automation tools, coordinate print materials, and support basic design tasks where needed. Success in this role is measured by consistency, performance metrics, and quality execution.
Key Responsibilities
- Paid Advertising: Set up, manage, and optimize Meta (Facebook/Instagram) and Google Ads campaigns; track CPL, CTR, and conversions.
- Social Media Management: Schedule and post content, support creatives, and monitor engagement and performance.
- Website & SEO Support: Update website content, assist with basic SEO, and monitor analytics.
- Email & WhatsApp Marketing: Create, send, and monitor campaigns; support lead nurturing sequences.
- Print & Branding: Coordinate design and production of flyers, brochures, banners, and posters; ensure brand consistency.
- Design & Editing Support: Assist with basic creatives, resizing, and simple photo/video editing.
- Reporting: Prepare weekly performance reports, track leads generated, and monitor campaign performance metrics.
Minimum Requirements
- 1–3 years experience in digital marketing
- Experience running Meta Ads
- Basic knowledge of Google Ads
- Understanding of digital marketing metrics (CTR, CPC, CPL)
- Experience with email marketing tools
- Basic understanding of SEO
- Strong attention to detail
- Diploma or Degree in Marketing, Business, IT, or related field
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