Digital Marketing Executive (Hotel)

Position Title: Digital Marketing Executive (Hotel)

Direct Line Reporting: Hotel General Manager

Industry Sector: Hospitality

Gross Salary Structure: Kshs. 30,000

Location: Thika Road

Role Overview

We are seeking a highly creative, digitally native Digital Marketing Executive to anchor our online brand presence and drive direct hospitality revenue. Your primary objective is to manage, optimize, and scale the hotel’s digital footprint across all prominent social media platforms, search networks, and booking channels. This position bridges visual storytelling with analytical campaign execution; you will guide our digital assets from initial content creation and real-time community engagement through to high-converting paid ad campaigns and thorough search engine optimization. The role demands an energetic marketer who understands the visual mechanics of the hospitality industry and can seamlessly convert online engagement into confirmed guest reservations.

Areas of Accountability

Social Media Engineering & Content Production

• Architect, schedule, and execute high-impact content calendars across primary channels including Facebook, Instagram, TikTok, LinkedIn, and X.

• Produce engaging visual and written assets, capturing high-quality photographs, short-form videos, promotional graphics, and descriptive blog entries.

• Partner with the hotel operations crew to capture live footage of guest experiences, dining menus, conference spaces, and premium facility upgrades.

• Maintain unyielding brand alignment, uniform color palettes, and standard corporate messaging across all public-facing digital touchpoints.

Paid Traffic & Search Engine Optimization

• Plan, deploy, and continuously optimize targeted paid advertising funnels within Meta Business Suite and Google Ads to spike seasonal occupancy.

• Monitor daily and weekly campaign ad spend, managing target configurations to secure the highest possible return on investment.

• Audit and update website content pipelines to improve organic search engine visibility (SEO), click-through parameters, and direct web reservations.

Reputation Monitoring & Public Relations

• Systematically track incoming customer feedback, travel forum reviews, and digital mentions across online booking channels.

• Respond professionally and swiftly to guest inquiries and reviews, de-escalating customer complaints and elevating overall brand equity.

• Monitor downstream competitor digital strategies, changing promotional trends, and emerging social media tools within the regional hospitality sector.

Performance Analytics & Performance Reporting

• Track, analyze, and compile key digital marketing performance indicators (KPIs) leveraging Google Analytics and native platform dashboards.

• Synthesize multi-channel traffic reports into clear, data-driven summaries highlighting audience growth, conversion trajectories, and future campaign choices.

• Coordinate cross-functional digital promotions for specialized corporate events, holiday menus, and room accommodation offers.

Skills & Experience Required

Minimum Entry Criteria

• Academic Foundation: Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or a matching field.

• Proven Track Record: Minimum of 2 years of progressive, hands-on experience driving digital marketing platforms, with an explicit preference for candidates from hospitality, travel, or high-touch service setups.

• Software Ecosystems: Direct operational experience with Meta Business Suite, Google Ads, Google Analytics, Canva, or professional video/photo editing suites like Adobe Creative Suite.

• Technical Versatility: Strong structural understanding of search engine optimization (SEO), professional email campaign deployment, and web content management workflows.

Personal Attributes

• Communication Agility: Flawless written and verbal command of English and Kiswahili, capable of drafting compelling copy and managing public feedback with ultimate diplomacy.

• Analytical Reasoning: Strong organizational and multitasking abilities, with the skill to interpret web metrics and transform complex audience insights into running campaigns.

• Creative Mindset: Meticulous attention to artistic detail, visual symmetry, and a genuine passion for modern hospitality trends.

What We Offer

• Creative Autonomy: Take complete charge of the online voice and visual identity of a prominent hospitality facility along a busy commercial corridor.

• Skill Consolidation: Advance your portfolio by managing full-cycle campaigns that combine high-level brand strategy with direct e-commerce data testing.

• Collaborative Atmosphere: Gain deep exposure to the inner workings of hospitality management by working directly with culinary, rooms division, and executive teams.

Submit your CV for the Digital Marketing Executive (Hotel) role, and don’t forget to include the exact job title in your email’s subject line. Apply now to bring fresh energy and drive growth in our sales operations.