Creative Marketing Lead

Marketing Manager

We are seeking a creative and data-driven Marketing Manager to lead our brand storytelling and drive sales across Bbrood and our sister company, Stean’s. In this role, you will shape the marketing strategy, manage campaigns, and ensure a cohesive coffee experience for our customers.

Key Responsibilities

• Brand Strategy & Identity: Consistently develop strategies that tell the Bbrood story and safeguard the company’s brand identity.
• Campaign Execution: Plan and execute a comprehensive marketing strategy covering SEO, social media presence, and oversee the design and production of marketing materials – both online and offline.
• Sales-Driven Campaigns: Generate impactful, sales-centric campaigns to increase footfall at physical shops and boost sales on online platforms.
• Performance Analysis: Conduct surveys to measure product performance and customer service, and report on campaign effectiveness with clear insights.
• Customer Feedback & Reporting: Handle online and offline customer complaints, maintain a record for reference, and share delivery platform reports weekly for analysis.
• Cross-Brand Synergy: Create marketing synergy between Bbrood and Stean’s (sister company) to elevate the coffee experience for our customers.

Qualifications & Requirements

• Demonstrated experience in a similar role, combined with a learning attitude and willingness to grow.
• Proven creativity and success in leading cross-channel marketing campaigns that engage, educate, and motivate consumption.
• Excellent written and oral communication skills, with a love for great and witty messaging.
• Good experience with data-driven SEO analysis and optimization.
• BA/BSc degree in Marketing from a recognized institution.
• Brings positive energy, enthusiasm, a can-do attitude to the team, and the ability to operate effectively in a dynamic office setup.