Consultant -Content Specialist (Africa) at Digital Green
Posted:
Company Details
Name:Digital Green
Industry:
Non-Profit Organization Management
Website:
https://www.digitalgreen.org/
Description:
Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships.
When farmers have the tools they need to connect with one another, they’re far more likely to … View more
When farmers have the tools they need to connect with one another, they’re far more likely to … View more
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
3 Years
Job Location:
Nairobi, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Job Category:
Advertising/Media, Consultancy
Job Description
Key Responsibilities
- Content Strategy
- Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics
- Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs
- Localize acquisition content for different regions, languages, and crop seasons
- Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education
- Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams
- Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns
- Lifecycle Marketing & Channel Optimization
Own and optimize lifecycle communication across:
- Push notifications
- In-app journeys (Plotline)
- WhatsApp and other emerging channels
- Design and run A/B tests on message timing, tone, format, creatives, and personalization
- Define segmentation logic and campaign triggers based on behavior, geography, and crop context
- Partner with design and product teams to ensure high-quality, conversion-focused creatives
- Establish best practices for cadence, frequency, and fatigue management
- Social Media & Content Growth
- Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance
- Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall
- Track and optimize performance across reach, engagement, follower growth, and conversions
- Experiment with content formats to create top-of-funnel awareness and product pull
- Brand & Cross-functional Collaboration
- Maintain a consistent FarmerChat brand voice across all user touchpoints
- Stay updated on agri-tech, content, and digital marketing trends to inform campaigns
What We’re Looking For
- 3-4+ years of experience in growth, product, or performance content
- Strong understanding of digital marketing funnels and lifecycle marketing
- Experience with MoEngage, or marketing automation platforms (preferred)
- Excellent writing and storytelling skills in regional languages.
- Data-driven mindset with experimentation experience
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· 672 open positions in Nairobi, Kenya
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