Business Development Officer

Role Overview
This position is a hands-on business development and marketing role within a fast-growing SACCO, reporting directly to the Chief Executive Officer. You will be the driving force behind member acquisition and retention, blending strategic analysis with daily relationship-building to expand the society’s deposit base and loan portfolio. Your work will span market research, campaign execution, brand stewardship, and member education — all aimed at delivering measurable growth and lasting member value.

Key Responsibilities

• Proactively nurture and strengthen relationships with existing members to reinforce loyalty and reduce attrition, acting as a trusted point of contact for member needs.
• Identify and pursue new partnerships, institutional affiliations, and growth initiatives that expand the SACCO’s membership reach across different segments.
• Conduct regular market research and competitor analysis to spot emerging trends, member preferences, and untapped opportunities, translating findings into actionable strategies.
• Work closely with internal teams to design and execute initiatives that boost deposit mobilization, grow the loan book, and improve product uptake.
• Plan and deliver integrated marketing campaigns across digital and traditional channels, ensuring consistent messaging and maximum visibility for the SACCO’s offerings.
• Create and manage compelling content for digital platforms, including member communications, educational materials, and promotional assets aligned with strategic priorities.
• Monitor and evaluate campaign performance using relevant metrics, then document insights and recommendations for senior management to guide future decisions.
• Support the design and rollout of annual member education programs in collaboration with the CEO and board committees, with a focus on financial literacy and member engagement.

Requirements & Qualifications

• Diploma in marketing, communications, or a related discipline; a bachelor’s degree or a professional marketing qualification is a strong advantage.
• At least three years of hands-on experience in marketing and business development, specifically within a SACCO, bank, microfinance institution, or other financial services environment.
• A demonstrable track record of delivering growth — whether through member acquisition, portfolio expansion, or successful campaign outcomes.
• Strong written and verbal communication skills with meticulous attention to detail in all outputs.
• Collaborative mindset with a genuine commitment to team success and shared objectives.
• Creative and analytical thinking, capable of solving problems and spotting opportunities others miss.
• Practical familiarity with market research techniques, digital marketing tools, and current social media trends.
• Results-oriented and proactive, comfortable working under pressure and juggling multiple, sometimes competing, priorities.
• Outgoing and sociable personality, with the confidence to represent the SACCO externally and build rapport with diverse stakeholders.
• Strong planning and coordination abilities, able to deliver initiatives on agreed timelines without compromising quality.