Key Performance Areas
Market & Business Development
- Identify, evaluate, and open new market segments for existing and new MRM products, including value-sales and solution-based offerings.
- Drive go-to-market strategies for new products, applications, and customer segments.
- Develop structured market entry plans for institutional, affordable housing, and organized group markets.
- Manage sales and promote the company through the e-commerce platform.
- Develop new geographical markets through managing and deploying the mobile showroom in effective and efficient manner.
Value Sales Growth
- Own and drive value sales growth, focusing on higher-margin products, bundled solutions, and specification-led opportunities.
- Work closely with the core sales teams to convert identified opportunities into sustainable revenue streams.
- Track and report value-segment performance, pipeline health, and conversion metrics.
Architects & Construction Influencers Engagement
- Build strong relationships with architects, consultants, quantity surveyors, engineers, and developers.
- Drive product specification and early-stage influence in projects and developments.
- Organize and support CPD sessions, technical presentations, and specification forums in collaboration with Marketing and Sales teams.
Institutional & Partnership Development
- Establish and manage partnerships with:
- SACCOs and cooperative societies
- Financial institutions and housing finance partners
- NGOs and donor-funded housing programs
- Parastatals, county governments, and large institutions
- Develop commercial frameworks and collaboration models that enable scalable adoption of MRM products.
- Work with internal stakeholders to ensure partnership models are operationally viable and compliant.
Market Intelligence & Strategy
- Gather and analyze market intelligence, competitor activity, and emerging construction trends.
- Provide structured feedback to leadership on new opportunities, risks, and strategic priorities.
- Support leadership in shaping long-term value growth strategy.
Requirements
Minimum Requirements
Qualifications
- Minimum: Bachelor’s degree in Civil Engineering, Construction Management, or any related field
- Added Advantage: Postgraduate qualification in Sales, Marketing, or Strategy
Experience
- Total Experience: 10–12 years
- Relevant Experience: 4–6 years in business development, strategic sales, or market development roles
- Industry Exposure: Building materials, construction, real estate, infrastructure, or related sectors
Personality Profile & Key Competencies:
- Strategic thinking and market development capability
- Strong stakeholder and influencer management skills
- Commercial acumen and value-selling orientation
- Partnership development and negotiation skills
- An analytical, structured, and data-driven approach
- Excellent communication and presentation skills
- Entrepreneurial and opportunity-driven mindset
- Results-oriented with a long-term strategic view
- High integrity and professional credibility
- Self-motivated, resilient, and proactive
- Comfortable operating with ambiguity and building from scratch
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