Brand Marketing Lead - Beverage and Food/Snacks
Posted:
Company Details
Name:CDL Human Resource
Industry:
Consulting
Website:
http://cdl.co.ke/
Description:
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
Undisclosed
Other Pay:
Benefits
Job Category:
Media
Job Description
Key Responsibilities
- Category Strategy & Planning
- Develop and execute the annual marketing plan for the Beverage, Food & Snacks portfolio, aligned to growth and profitability targets.
- Identify consumer and channel opportunities across subcategories (noodles, cereals, snacks) to drive penetration and frequency.
- Translate consumer insights and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing initiatives.
- Brand Management & Communication
- Lead brand positioning, communication, and innovation storytelling for Beverage and Food/Snacks brands.
- Build and execute 360° marketing campaigns (ATL, digital, in-store) that drive awareness, trial, and loyalty.
- Ensure cohesive messaging across packaging, advertising, and promotions to strengthen our client brand identity.
- Trade & Channel Activation
- Design and implement trade activation plans that drive visibility, conversion, and distribution for core and new products.
- Partner with sales and RTM teams to ensure flawless execution of promotions across general trade, modern trade, and institutional channels.
- Measure activation ROI and continuously optimize channel investments.
- Innovation & Portfolio Development
- Support innovation projects — from concept development and packaging design to launch execution.
- Work with R&D, Supply Chain, and Sales to ensure launches are commercially viable and meet consumer needs.
- Lead post-launch reviews and performance tracking to refine the innovation pipeline.
- Data & Performance Management
- Track category performance (brand health, volume, share, and profitability) using dashboards and external data.
- Use insights to guide pricing, portfolio prioritization, and marketing investment.
- Prepare quarterly category reviews and business updates for leadership.
Ideal Candidate Profile
Education:
- Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.
Experience:
- 5–8 years in FMCG marketing, with at least 3 years in Non-alcoholic Beverage, Food and Snacks.
- Proven experience managing brands targeting youth, family, and mass-market segments.
- Strong understanding of both traditional and modern trade in Kenya and East Africa.
- Analytical thinker with creative problem-solving and execution discipline.
- Experience managing agencies, budgets, and promotional programs.
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