Brand Manager
We are seeking an experienced Brand Manager to lead the strategic development and execution of our brand initiatives. In this role, you will drive brand performance, oversee new product development, and ensure alignment with commercial objectives.
Key Responsibilities
- Implement brand strategy to grow and sustain brand performance and profitability.
- Monitor, control, and report brand performance through brand health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating, etc.), providing solutions to shortfalls.
- Support the management of the New Product Development process for the brand in the Commercial Business Unit.
- Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
- Support the development and execution of approved brand Media & Consumer plans within guidelines.
- Understand and apply relevant external environment factors including consumer insights, competitor activity, and other Commercial Business Unit activity (networks).
- Support Product Life Cycle Management including demand forecasting and minimising residuals.
- Ensure effective execution of Trade Marketing plans.
- Participate actively in company-wide initiatives as required – e.g., Margin Improvement.
Qualifications & Experience
- Bachelor’s degree
- 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- IT savvy including the use of MS Office Suite of Applications
Skills & Capabilities
- Integrated Marketing Communication
- Category & Brand Strategy: Brand propositions, strategy, insight generation, competition analysis
- Profit & Growth: Commercial delivery, innovation, NPD
- Brand Activation
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