B2B Sales Executives

Role Overview

This role is focused on building and expanding the company's commercial revenue through direct business-to-business engagement. Day to day, you will research and approach new accounts across corporate, retail, distributor, and institutional segments, while also nurturing existing relationships to ensure repeat business and long-term loyalty. Your work will directly contribute to revenue growth and market share by matching product solutions to customer needs and keeping order fulfilment running smoothly from start to finish.

Key Responsibilities

• Proactively identify and pursue new B2B sales opportunities across a defined target market.
• Research and engage with corporate, retail, distributor, and institutional clients to build a strong lead pipeline.
• Deliver on monthly, quarterly, and annual sales targets while maintaining accurate pipeline forecasts.
• Develop and execute account-specific sales strategies that increase revenue and strengthen market position.
• Manage and grow a portfolio of existing B2B accounts, addressing client concerns and identifying upsell or cross-sell possibilities.
• Match client requirements with suitable products or solutions, providing clear recommendations and technical support where needed.
• Track orders from initial placement through to delivery, keeping customers informed and resolving any delays or discrepancies.
• Coordinate with internal teams to ensure stock availability and accurate inventory flow for client orders.
• Work closely with the Finance department on account reconciliations, credit limits, and payment-related matters.
• Monitor competitor activity, pricing movements, and emerging market trends to inform business development decisions.
• Prepare and submit daily, weekly, and monthly sales reports covering performance, market insights, and forecasts.

Requirements & Qualifications

• Bachelor's degree or diploma in Sales & Marketing, Business Administration, Commerce, Business Management, or a related field.
• 2–4 years of hands-on experience in B2B sales, business development, or account management.
• Proven record of consistently achieving or exceeding assigned sales targets.
• Experience in retail, FMCG, distribution, wholesale, or consumer products is considered an added advantage.
• Prior exposure to managing corporate, institutional, distributor, or retail accounts is preferred.
• Strong negotiation, presentation, and closing abilities.
• Excellent prospecting and lead-generation skills, with a self-motivated approach to opening new business.
• Proficiency in Microsoft Office, especially Excel for sales tracking and reporting.
• Working knowledge of CRM or ERP systems for pipeline management and customer data.
• Solid reporting and forecasting skills, along with the ability to analyse market intelligence.