Brand Manager -Beauty Hair
Posted:
Company Details
Name:PZ Cussons
Industry:
Electrical/Electronic Manufacturing
Website:
http://www.pzcussons.com/
Description:
PZ Cussons is a remarkable company. We are fortunate to have talented and committed people, a wealth of cherished brands and enduring partnerships with loyal suppliers and customers. As we begin this next chapter in our story, we believe we have set solid foundations for a return to sustainable grow…
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Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
KES Unspecified / month
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
Brand Manager
Job Summary
We are seeking a strategic and results-driven Brand Manager to lead the development and execution of brand strategies that drive sustainable growth, profitability, and market leadership. In this role, you will own the brand’s performance metrics, oversee new product development, manage pricing and media plans, and collaborate across functions to deliver commercial success.
Key Responsibilities
- Brand Strategy & Performance: Implement the brand strategy to grow and sustain brand performance and profitability. Monitor, control, and report brand health through indicators such as Net Net Sales, Gross Margin, Marketing Contribution, and key consumer KPIs (market share, awareness, trial, attribute rating, etc.), providing actionable solutions to address shortfalls.
- New Product Development: Support the management of the New Product Development (NPD) process for the brand within the Commercial Business Unit.
- Pricing & Product Lifecycle: Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit. Support product lifecycle management, including demand forecasting and minimizing residuals.
- Media & Consumer Plans: Support the development and execution of approved brand Media & Consumer plans within guidelines.
- Market & Competitive Intelligence: Understand and apply relevant external environment factors, including consumer insights, competitor activity, and other Commercial Business Unit activities (networks).
- Trade Marketing: Ensure effective execution of Trade Marketing plans.
- Company Initiatives: Participate actively in company-wide initiatives as required – e.g., Margin Improvement.
Qualifications & Experience
- Bachelor’s degree required.
- Professional Qualification in Marketing is essential.
- 7 years demonstrated experience in Brand Management.
- IT savvy, including proficiency in MS Office Suite of Applications.
Capabilities & Technical Skills
- Integrated Marketing Communication
- Category & Brand Strategy – Brand propositions, strategy, insight generation, competition analysis
- Profit & Growth – Commercial delivery, innovation, NPD, brand activation
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Contact Information
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